Fluency Academy
201 - 500 employees
Founded 2016
📚 Education
👥 B2C
🛍️ eCommerce
Education • B2C • eCommerce
Fluency Academy is the largest language school in Latin America, focusing on helping students achieve fluency in various languages through its exclusive teaching methodology. With over 400,000 students, the academy offers a range of learning solutions including live classes, recorded lessons, eBooks, podcasts, and a language memorization app. Fluency Academy is dedicated to making language education accessible and effective, providing resources for both individual learning and corporate training.
Copywriter, LATAM
🔥 23 minutes ago
🗣️🇪🇸 Spanish Required
🗣️🇧🇷🇵🇹 Portuguese Required
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Fluency Academy
201 - 500 employees
Founded 2016
📚 Education
👥 B2C
🛍️ eCommerce
Education • B2C • eCommerce
Fluency Academy is the largest language school in Latin America, focusing on helping students achieve fluency in various languages through its exclusive teaching methodology. With over 400,000 students, the academy offers a range of learning solutions including live classes, recorded lessons, eBooks, podcasts, and a language memorization app. Fluency Academy is dedicated to making language education accessible and effective, providing resources for both individual learning and corporate training.
📋 Description
• Lead the creation of strategic copy for the Spanish-speaking Latin American (LATAM) market • Generate ideas and narratives for campaigns, launches and strategic initiatives targeted at Spanish-speaking LATAM audiences • Develop end-to-end copy for launch funnels (CPLs, VSLs, emails, lead capture and sales pages) and evergreen funnels (nurture, remarketing, upsell and cross-sell) • Adapt the brand voice and verbal identity to Spanish, respecting cultural and regional nuances across Latin American countries • Write and edit landing pages at all stages of the funnel, from first contact through enrollment • Structure multichannel messaging (email, HSM, WhatsApp, CRM) for Spanish-speaking audiences • Adjust and refine copy based on performance, A/B tests and market data insights • Work collaboratively with strategy, design, video, media and CRM teams to ensure coherence between offer, funnel and message • Conduct market, language and audience behavior research for LATAM to inform creative decisions • Create and maintain documentation of writing guidelines specific to the Spanish-speaking market
🎯 Requirements
• Native-level Spanish or equivalent fluency, with command of regional variations across LATAM • Fluent Portuguese (reading, writing and internal team communication) • Experience in copywriting for digital sales in Spanish-speaking markets • Proficiency writing copy for multiple formats: VSL, CPL, email marketing, landing pages, ads • Plus: experience with launch funnels and evergreen funnels for info products
🏖️ Benefits
• Paid leave period without loss of salary • Meal allowance (Caju) – R$24.30 per working day of the current month • Culture allowance of R$50.00/month for cinema, events, books or streaming subscriptions • SulAmérica Health Plan • AMIL Dental Plan • Zurich Life Insurance • Guapeco Pet Plan • Zenklub (mental health platform) • Wellhub (Gympass) • Fluency SkillUp: free choice of one language or technology course • Day off on your birthday • Necessary support structure and equipment provision • Relaxed work environment, team spirit and talented colleagues • Opportunities to participate in Internal Mentorship Programs and Fluency product Beta cohorts • Baby gift for newborns
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