Data Insights – Performance and Insights Specialist, Marketing Analytics

🕒 June 27

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Fluency Academy

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2016

📚 Education

👥 B2C

🛍️ eCommerce

Education • B2C • eCommerce

Fluency Academy is the largest language school in Latin America, focusing on helping students achieve fluency in various languages through its exclusive teaching methodology. With over 400,000 students, the academy offers a range of learning solutions including live classes, recorded lessons, eBooks, podcasts, and a language memorization app. Fluency Academy is dedicated to making language education accessible and effective, providing resources for both individual learning and corporate training.

📋 Description

• Generate strategic insights that support campaign decisions, customer segmentation, and prioritization of commercial opportunities; • Conduct sales funnel analyses, identifying bottlenecks and opportunities for improvement; • Assist in managing and distributing the team's workload, working closely with leadership; • Develop in-depth analytical studies, formulating hypotheses and investigating variables that impact revenue; • Collaborate with the engineering team in the data processing pipeline, understanding the logic of data structures and helping to critique and guide best practices; • Evaluate campaign performance (ROI, CAC, LTV, conversion) and recommend optimizations; • Design and maintain dashboards that support daily operations across teams; • Work in partnership with marketing, sales, product, CX and engineering teams, monitoring processes in detail to ensure data consistency and quality; • Deliver clear presentations of results and recommendations to stakeholders and leadership;

🎯 Requirements

• Experience analyzing marketing and sales processes and data; • Experience with marketing metrics: paid media, social, organic, and CRM; • Proficiency in data visualization tools (Power BI, Looker, Tableau...); • Knowledge of SQL for queries and analysis (complex modeling not required); • Experience with digital sales funnels (preferably in startups); • Experience developing analytical studies and presenting to leadership; • Strong communication and presentation skills for stakeholders; • Autonomous, self-driven profile; • Preferred qualifications: • Experience in marketing management or strategy; • Experience with analysis using AI to automate analytical processes; • Knowledge of platform-specific social media metrics (YouTube, Instagram, engagement analysis).

🏖️ Benefits

• Company recess with no reduction in salary; • Meal allowance (Caju) - R$ 24.30 per business day of the current month; • Culture allowance of R$ 50.00 per month for cinema, tickets, books, streaming subscriptions; • SulAmérica health plan with no fixed monthly cost for the employee and 30% co-payment capped at R$ 150.00 - inclusion of dependents is at the employee's expense, deducted from payroll; • AMIL dental plan at no cost and can include dependents for R$ 20.04 each, deducted from payroll; • Zurich life insurance; • Referral bonus: R$ 500.00; • Zenklub with two free sessions per month and additional sessions for R$ 70.00 each; • PsiU - Psychotherapy with a fixed fee of R$ 75.00; • Wellhub (Gympass) with the digital plan (no cost), plus availability of 10 other plans and variations; • Fluency SkillUp, where you can choose one of our language or technology courses to study for free; • Finance course: "Me Poupe", produced by Nathalia Arcuri, featuring exclusive content to teach financial strategies; • Access to the Gen-AI Course (developed exclusively for Fluency employees to master AIs and bring practicality to your daily work); • Birthday Day Off; • We provide all necessary support and equipment shipping so you can perform your duties efficiently and with peace of mind; • Relaxed work environment with team spirit and talented people; • Autonomy to work, develop and implement ideas; • Environment that values continuous development through an Individual Development Plan (IDP), feedback, 1:1s and regular reviews; • Opportunity to participate in Internal Mentorship Programs and Beta cohorts for Fluency products; • Baby gift: a present for newborns; • No dress code: the most important thing is to wear what makes you feel good.