Demand Generation Manager

November 13

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Fluxx

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Non-profit • Government • SaaS

Fluxx is a leading provider of cloud-based grants management software solutions aimed at enabling data-driven grantmaking for foundations, governments, and public charities. The platform helps organizations streamline their grant processes, improve communication, and increase transparency with an intuitive interface that supports team collaboration and efficient decision making. With powerful features such as role-based dashboards, connected data systems, and robust reporting tools, Fluxx empowers grantmakers to maximize their impact. The company is recognized for its strong, engaged customer community and its ability to integrate third-party tools for enhanced efficiency and accuracy.

51 - 200 employees

🤝 Non-profit

🏛️ Government

☁️ SaaS

💰 $29.2M Venture Round on 2021-04

📋 Description

• Develop strategy and execute marketing programs for new logo acquisition, including: • Plan, develop and execute integrated demand generation campaigns utilizing various marketing channels including (virtual) events, webinars, digital marketing, content syndication, paid media, email marketing and others • Lead ad copy creation, testing, web analytics, retargeting initiatives and new channel / intent data testing to optimize campaigns • Partner with account executives to build strategic account-based experience campaigns • Work closely with product marketing and business development to identify thought leadership, product and other content opportunities • Lead content syndication programs across 3rd party publishers and marketplaces while optimizing our content offering across Fluxx.io • Create impactful nurture programs to improve conversion rates from leads to opportunities • Manage spend on all paid channels (display, CPC, SEM, social, retargeting, software marketplaces) with a goal to drive qualified leads and optimize CPL • Manage SEO efforts and establish Fluxx as a top result in brand and non brand-related search terms • Rigorously manage data and support operations: • Monitor and report campaign and channel performance with granular tracking across relevant KPIs, including but not limited to impressions, clicks, web visitors, collateral downloads, leads, initial sales conversations, and opportunities • Fine tune lead scoring, and improve weekly/monthly/quarterly reporting • Oversee vendor selection and contracts as needed • Brief SDR, sales, customer success and marketing teams on integrated campaign plans and demand generation activities

🎯 Requirements

• 5+ years’ experience in growth or demand generation at a B2B, subscription-based software company • Extensive experience in the development of demand generation campaigns and execution of email marketing, social advertising, content syndication, SEM, and paid digital • Experience creating and implementing proven successful lead nurturing and pipeline acceleration programs • You are a natural copywriter and know the basics of design • Data-driven mindset with focus on real-time performance optimization • Strong reporting capabilities with the ability to track campaign / channel performance and associated spend, down to the most granular details while providing roll-up reporting to management • You generate new ideas, gain the input and buy in from key stakeholders, adjust as necessary and hold yourself and others accountable • Experience effectively leveraging Hubspot marketing automation for the creation and sending of batch email and nurture paths, email delivery and inboxing, forms, landing pages, database segmentation and management • You must be able to work independently, be results-driven and collaborate with cross functional teams.