Sales Lead

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🕒 Yesterday

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Focal

1 - 10 employees

🔧 Hardware

⚡ Energy

🤝 B2B

Hardware • Energy • B2B

Focal is a company that designs and manufactures personalized electric outdoor heaters tailored for restaurants and homes, emphasizing premium comfort, energy efficiency, and streamlined installation. Their plug-and-play heaters offer up to 2. 5x the performance of conventional electric heaters and significantly outperform propane, while reducing installation, energy, and labor costs. Focal also provides a simple dashboard for centralized control and guest-adjustable personalized settings, targeting hospitality customers looking to extend patio season and simplify operations.

📋 Description

• Own the Southern California market. • Build our pipeline from scratch: identifying the right restaurant groups, hospitality operators, and multi-unit chains, and running account-based campaigns to open and close them. • Drive account-based strategy. • Represent Focal on the ground. • Lay the foundation for a team.

🎯 Requirements

• 4–8 years of B2B sales experience, with a track record of owning complex, multi-stakeholder deals from prospecting to close • Proven experience in account-based selling: you know how to build a target list, map an org, and run a disciplined outreach motion • Deep familiarity with the Los Angeles, Orange County, and San Diego market; existing relationships in hospitality, food & beverage, or real estate are a strong plus • Comfort with ambiguity: you've built pipeline in a new territory or for a new product before, and you didn't wait for leads to come to you • Early management instincts: you care about developing others and want to build something, not just hit a number • Genuine enthusiasm for what Focal is building: you understand why the product matters and can convey that authentically to operators.

🏖️ Benefits

• Offers Equity • Offers Commission

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