Digital Public Relations Strategist

🕒 June 2

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Forbes Advisor

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 1917

📱 Media

💸 Finance

Media • Finance

Forbes Advisor is an online consumer finance and product advice platform operated by Forbes Media. It provides independent news, reviews, comparisons, guides and calculators across personal finance topics — including credit cards, banking, mortgages, loans, insurance, investing, taxes and cryptocurrency — to help consumers make informed financial decisions. The site monetizes through advertising, sponsored placements and affiliate partnerships while maintaining an editorial team that produces analysis, rankings and how-to content.

📋 Description

• Plan, develop, and execute data-driven digital PR campaigns aligned with business goals • Collaborate closely with SEO, Editorial, and Data teams to ideate and produce compelling, insight-led content designed for media outreach • Secure high-quality media coverage across national, trade, and niche publications • Craft strong, newsworthy pitches to promote proprietary data, expert commentary, and timely insights • Track campaign performance and media placements to inform future strategy and optimization

🎯 Requirements

• Experience in digital PR, SEO-focused PR, or media relations • Understanding of how earned media supports brand perception, organic search performance and LLM • Excellent written and verbal communication skills, with the ability to manage multiple projects and stakeholders • Understanding of how to structure and evaluate a story to maximize media attention • Experience using AI tools to support research, ideation, and data collection • Experience working within a digital publisher, affiliate marketing, or content-led organization (preferred) • Familiarity with financial services, insurance, health, home, and/or small business verticals (preferred) • Comfort working cross-functionally with SEO, editorial, analytics, and marketing teams (preferred)

🏖️ Benefits

• Equal employment opportunities • Prohibits discrimination and harassment of any type