SEM Campaign Manager

🔥 0 minutes ago

🇮🇱 Israel – Remote

⏰ Full Time

🟢 Junior

🟡 Mid-level

📈 Performance Marketing

🚫👨‍🎓 No degree required

👻 Ghost score 10%

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Logo of Forbes Advisor

Forbes Advisor

201 - 500 employees

Founded 1917

🛡️ Insurance

💼 Consulting

✈️ Travel

Insurance • Consulting • Travel

Forbes Advisor is an online consumer finance and product advice platform operated by Forbes Media. It provides independent news, reviews, comparisons, guides and calculators across personal finance topics — including credit cards, banking, mortgages, loans, insurance, investing, taxes and cryptocurrency — to help consumers make informed financial decisions. The site monetizes through advertising, sponsored placements and affiliate partnerships while maintaining an editorial team that produces analysis, rankings and how-to content.

📋 Description

• Set up, manage, and optimize paid search campaigns • Support the SEM team with analyses and reporting • Work closely with the wider paid search team to grow online presence and conversions • Ensure campaigns deliver positive ROI and achieve desired results • Manage multiple accounts under busy workloads and tight deadlines • Monitor bidding strategies, targeting settings, budgets, search terms, and account metrics • Manage creation of large keyword lists • Implement creative copy suggestions • Define campaign budgets and align campaign goals with best-practice principles • Recommend and execute strategies for keywords, targeting opportunities, campaign structure, DSA, and PMax • Keep up to date with search engine and PPC industry trends and developments • Use data-driven analysis to identify opportunities and recommend performance optimizations • Collaborate with Sales, Data, Product, and other business stakeholders

🎯 Requirements

• 2+ years of experience in performance marketing, creating, managing, and executing paid search campaigns on Google and Bing Ads • Proficiency in MS Excel and data manipulation • Strong analytical skills • Ability to think creatively • Excellent attention to detail • Strong relationship-building skills • Ability to think strategically and develop innovative paid search strategies • Ability to present information effectively to a range of audiences • Proficiency in managing moderate to large-scale paid search accounts • Skills in campaign performance analysis and digital traffic metrics • Experience with SEMrush and Google Search Console for performance analysis and auditing • Proven experience using smart bidding strategies: tROAS, tCPA, maximize conversion, and maximize conversion value • Google/Bing Ads certification is a plus

🏖️ Benefits

• Equal employment opportunity and anti-discrimination protections • Compensation and training covered by equal employment policy

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