
201 - 500 employees
Founded 1917
🛡️ Insurance
💼 Consulting
✈️ Travel
Insurance • Consulting • Travel
Forbes Advisor is an online consumer finance and product advice platform operated by Forbes Media. It provides independent news, reviews, comparisons, guides and calculators across personal finance topics — including credit cards, banking, mortgages, loans, insurance, investing, taxes and cryptocurrency — to help consumers make informed financial decisions. The site monetizes through advertising, sponsored placements and affiliate partnerships while maintaining an editorial team that produces analysis, rankings and how-to content.
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201 - 500 employees
Founded 1917
🛡️ Insurance
💼 Consulting
✈️ Travel
Insurance • Consulting • Travel
Forbes Advisor is an online consumer finance and product advice platform operated by Forbes Media. It provides independent news, reviews, comparisons, guides and calculators across personal finance topics — including credit cards, banking, mortgages, loans, insurance, investing, taxes and cryptocurrency — to help consumers make informed financial decisions. The site monetizes through advertising, sponsored placements and affiliate partnerships while maintaining an editorial team that produces analysis, rankings and how-to content.
• Plan, implement, and optimize paid search campaigns across Google Ads, Bing Ads, and other platforms • Own channel performance, achieve targets, and explain variances to leadership and stakeholders • Develop and execute PPC strategies covering keywords, audiences, campaign structure, targeting, and display networks • Define and execute short-term and long-term strategies • Provide campaign optimization and audience growth recommendations • Guide team members on tactics and approaches supporting commercial priorities • Build and manage testing roadmaps and scale successful experiments • Use data-driven insights to identify opportunities and optimize performance • Generate innovative ideas to challenge existing best practices • Monitor search engine updates and PPC industry trends • Collaborate with Business Development, Product, Data, Engineering, Compliance, and Finance teams • Lead key category accounts and own performance marketing initiatives • Grow assigned verticals and own high-impact projects • Deliver data-driven insights and recommendations • Refine new campaign techniques and balance short-term commercial work with long-term capability development
• Proven 3+ years’ experience in PPC/SEM • Experience working with Google Ads and Microsoft Ads • In-depth knowledge of Google Ads and Bing Ads, including smart bidding strategies • Experience managing large-scale PPC accounts • Strong analytical skills and proficiency in data analysis tools • Experience using Google Analytics and internal reporting tools • Experience using external competitive research tools such as SEMrush, Adthena, or similar • Proven track record of exceeding expectations • Enthusiasm for search marketing and desire to develop PPC and people management skills • Ability to work collaboratively in a team environment • Proficiency in Excel • Bachelor’s Degree is required
• Equal employment opportunities and anti-discrimination protections • Compensation and training covered under the company’s equal employment policy
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