Forbes Advisor
201 - 500 employees
Founded 1917
🛡️ Insurance
💼 Consulting
✈️ Travel
Insurance • Consulting • Travel
Forbes Advisor is an online consumer finance and product advice platform operated by Forbes Media. It provides independent news, reviews, comparisons, guides and calculators across personal finance topics — including credit cards, banking, mortgages, loans, insurance, investing, taxes and cryptocurrency — to help consumers make informed financial decisions. The site monetizes through advertising, sponsored placements and affiliate partnerships while maintaining an editorial team that produces analysis, rankings and how-to content.
Senior PPC Specialist
🔥 2 hours ago
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Forbes Advisor
201 - 500 employees
Founded 1917
🛡️ Insurance
💼 Consulting
✈️ Travel
Insurance • Consulting • Travel
Forbes Advisor is an online consumer finance and product advice platform operated by Forbes Media. It provides independent news, reviews, comparisons, guides and calculators across personal finance topics — including credit cards, banking, mortgages, loans, insurance, investing, taxes and cryptocurrency — to help consumers make informed financial decisions. The site monetizes through advertising, sponsored placements and affiliate partnerships while maintaining an editorial team that produces analysis, rankings and how-to content.
📋 Description
• Set up, manage, and optimize paid search campaigns • Support the SEM team with analyses and reporting • Ensure campaigns deliver positive ROI and achieve desired results • Manage multiple accounts across existing and new categories • Monitor bidding strategies, targeting settings, budgets, search terms, and account metrics • Create large keyword lists • Implement creative copy suggestions • Define campaign budgets and align campaign goals • Ensure search campaigns follow best-practice principles • Recommend and execute strategies for keyword and targeting opportunities, campaign structuring, DSA, PMax, and other paid-search areas • Keep up to date with search engine and PPC industry trends and developments • Use data-driven analysis to identify opportunities and recommend performance optimizations • Collaborate with Sales, Data, Product, and other business stakeholders
🎯 Requirements
• 2+ years of experience in performance marketing, creating, managing, and executing paid search campaigns on Google and Bing Ads • Proficiency in MS Excel and data manipulation • Strong analytical skills • Ability to think creatively • Excellent attention to detail • Strong relationship-building skills • Ability to think strategically and develop innovative paid search strategies • Ability to present information effectively to a range of audiences • Proficiency in managing moderate to large-scale paid search accounts • Skills in campaign performance analysis and digital traffic metrics • Experience with paid-search tools such as SEMrush and Google Search Console • Proven experience using smart bidding strategies, including tROAS, tCPA, maximize conversion, and maximize conversion value • Google/Bing Ads certification is a plus
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