Senior SEM Specialist

🔥 11 minutes ago

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Forbes Advisor

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 1917

🛡️ Insurance

💼 Consulting

✈️ Travel

Insurance • Consulting • Travel

Forbes Advisor is an online consumer finance and product advice platform operated by Forbes Media. It provides independent news, reviews, comparisons, guides and calculators across personal finance topics — including credit cards, banking, mortgages, loans, insurance, investing, taxes and cryptocurrency — to help consumers make informed financial decisions. The site monetizes through advertising, sponsored placements and affiliate partnerships while maintaining an editorial team that produces analysis, rankings and how-to content.

📋 Description

• Set up, manage, and optimize paid search campaigns • Support the SEM team with analyses and reporting • Ensure campaigns deliver positive ROI and achieve desired results • Manage multiple accounts across existing and new categories • Maintain and monitor bidding strategies, targeting settings, budgets, search terms, and account metrics • Manage the creation of large keyword lists • Implement creative copy suggestions • Define campaign budgets and align campaign goals with best-practice principles • Recommend and execute strategies for keyword and targeting opportunities, campaign structuring, DSA, Pmax, and other paid search areas • Keep up to date with search engine and PPC industry trends and developments • Use data-driven analysis to identify opportunities and recommend performance optimizations • Collaborate with Sales, Data, Product, and other business stakeholders

🎯 Requirements

• 2+ years of experience in performance marketing, creating, managing, and executing paid search campaigns on Google and Bing Ads • Proficiency in Microsoft Excel and data manipulation • Strong analytical skills • Ability to think creatively and strategically • Excellent attention to detail • Strong relationship-building skills • Ability to develop innovative paid search strategies • Ability to present information effectively to a range of audiences • Proficiency managing moderate to large-scale paid search accounts • Skills in campaign performance analysis and digital traffic metrics • Experience with SEMrush and Google Search Console for performance analysis and auditing • Proven experience using smart bidding strategies, including tROAS, tCPA, Maximize Conversions, and Maximize Conversion Value • Detailed knowledge of PPC best practices, principles, and standards • Understanding of PPC’s role within wider digital marketing • Proven ability to achieve targets, results, and measurable ROI/revenue impact