Marketing Lead – Network Security

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Forcepoint

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 1994

🔒 Cybersecurity

🏢 Enterprise

☁️ SaaS

💰 $18M Post-IPO Equity on 2006-09

Cybersecurity • Enterprise • SaaS

Forcepoint is a cybersecurity company offering a data-first approach to securing digital environments. Specializing in data security across cloud, web, email, and enterprise networks, Forcepoint provides solutions such as Data Loss Prevention (DLP), Cloud Access Security Broker (CASB), Secure Web Gateway, and Next Generation Firewall (NGFW). The company enables secure and efficient access to data in the cloud and on-premises, deploying AI-powered automation to enhance risk management and streamline compliance. As a recognized leader in security service edge solutions, Forcepoint is trusted by organizations to protect sensitive data and prevent breaches across varied digital platforms.

📋 Description

• The Marketing Lead for Network Security builds and articulates the messaging, positioning and uniqueness of Forcepoint Network Security security solutions • Drive overall go-to-market strategy, planning and execution for the Network Security product family in support of awareness, market-share and revenue growth objectives • Develop and implement high impact and differentiated positioning and messaging for Network Security across vertical and horizontal market segments • Apply generative AI tools when relevant while ensuring quality, accuracy and brand consistency • Develop high-impact sales tools such as white papers, presentations, case studies, business cases, TCO/ROI analysis, competitive profiles and sales playbooks for Network Security • Deliver product demonstrations of Network Security to varied constituents including sales, sales engineering, industry and financial analysts, industry analysts, customers and prospects, partners, and others • Develop and implement route-to-market plans for Network Security and partnerships • Provide direction and support to the Global Sales Enablement department to develop and deliver sales and channel training • Plan and execute selected product-related event marketing activities, including webinars, seminars, customer events, trade fairs or partner events

🎯 Requirements

• Bachelor’s degree or equivalent experience related to information technology • Demonstrated years of product marketing or product management experience, ideally with cyber security industry • Experience using AI tools to support product marketing, content creation, AI based Account Based Experience • Ability to critically evaluate AI-generated outputs and refine them for accuracy, audience relevance and business impact • Ability to use AI based technologies to position and demonstrate in messaging desired customer outcomes • Experience in B2B event marketing, such as webinars, customer events or partner activities, is considered an advantage

🏖️ Benefits

• Equal employment opportunities for all applicants and employees • Opportunities for job seekers with disabilities • Reasonable accommodation requests for candidates with disabilities