Performance Marketing Manager

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Franklin Institute of Applied Sciences / Pioneer People GmbH

WebsiteLinkedInAll Job Openings

11 - 50 employees

📚 Education

🤝 B2B

Education • B2B

Franklin Institute of Applied Sciences / Pioneer People GmbH is a German professional education and upskilling provider offering certified continuing-education programs focused on digital product management, digital sales & customer management (CRM workflows & AI tools), process automation and AI integration. They run courses and bootcamps for individuals and employers, advertise up to 100% funding via Bildungsgutschein, list certification and official partner status, and report outcomes such as 400+ graduates and a 71. 8% integration rate (Dec 2025). Program start dates and employer-facing services indicate they work with both learners and organisations to support career transitions and digital upskilling.

📋 Description

• You plan, run and manage our campaigns within the Meta ecosystem • You optimize funnels and campaigns in real time • You don’t produce creatives yourself, but you brief them and iterate on them • You manage external agencies and video editors • You dig into your marketing KPIs instead of just reading reports • You work closely with the Marketing Automation Manager

🎯 Requirements

• 2–4 years of experience in Performance Marketing or Growth Marketing • Deep understanding of the Meta ecosystem (Ads Manager, Pixel, Conversions API) • You don’t just read KPIs — you derive decisions from them • A strong sense for effective creatives — you recognize what converts even if you don’t produce it yourself • Independent, structured way of working • Very good German and good English skills

🏖️ Benefits

• Room for development • Visible career opportunities • Performance-oriented culture • Direct communication • Flat hierarchies • Genuine team spirit • Modern working environment & tools • Contemporary benefits