Customer Marketing Manager

November 19

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Freshpaint

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Healthcare Insurance • Marketing • SaaS

Freshpaint is a healthcare privacy platform that empowers healthcare companies to leverage advanced marketing tools while remaining compliant with privacy regulations such as HIPAA. The platform replaces unsafe tracking technologies with a Business Associate Agreement (BAA) protected system to ensure that sensitive data is not shared with non-compliant tools. Freshpaint offers features that block sensitive data by default, secure server-side connections, and provide a complete anonymous view of the customer journey. This solution is designed to assist healthcare marketers in achieving high performance marketing without compromising patient privacy.

11 - 50 employees

⚕️ Healthcare Insurance

☁️ SaaS

📋 Description

• Own Freshpaint’s customer storytelling and advocacy strategy — identifying, developing, and amplifying customer stories across all channels. • Manage the end-to-end process for customer quotes, testimonials, and case studies — from identifying and capturing stories to securing approvals and developing assets. • Create customer story-driven enablement materials — slides, sound bites, success metrics, and use cases that empower teams to easily and consistently share our customers’ successes. • Build and maintain a central repository of customer stories and proof points for marketing and sales enablement. • Partner with Account Management to act as the central coordination point for customer asks, balancing requests across events, sales, marketing, and product to protect relationships. • Manage and grow our roster of customer speakers for both Freshpaint-led and industry events. • Drive the strategy to extend and energize the community we’ve organically built through live events year-round, creating lasting engagement and connection beyond the event itself. • Collaborate cross-functionally with Product Marketing, Customer Success, Demand Gen, and Events to ensure customer narratives are integrated across Freshpaint’s marketing and go-to-market touchpoints.

🎯 Requirements

• 5+ years of experience in Customer Marketing, Product Marketing, or Customer Success within B2B SaaS. • A track record of managing customer storytelling efforts and building customer advocacy programs. • Exceptional writing and storytelling skills. You craft compelling customer narratives and case studies that bring product impact to life. • Strong verbal communication and executive presence. You’re confident engaging with senior leaders at large enterprises and representing Freshpaint with credibility. • A true cross-functional partner. You build alignment and momentum across Marketing, Sales, Product, and Customer Success to elevate customer storytelling company-wide. • A customer-first mindset. You know how to listen deeply, build trust, and turn relationships and results into stories that will resonate with our target audience. • Experience managing customer speakers for events and industry opportunities. • Experience working with customers who have tight approval processes for logo use, quotes, or public participation is helpful, but not required.

🏖️ Benefits

• Competitive pay + generous equity (10-year exercise window) • Fully remote (U.S. only) with a $150/month coworking stipend • Half-day Fridays, every Friday • Unlimited PTO—with a *required* 2-week minimum • Top-tier health, dental & vision (100% covered for you, 80% for dependents) • 2 “Treat Yourself” days a year—$100 and a day off, just because • Generous parental leave • Epic offsites twice a year (past trips: Greece, Jackson Hole, Cabo, wine country + more)