Senior Marketing Operations Manager

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Frontline Managed Services

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

⚖️ Legal

🔒 Cybersecurity

☁️ SaaS

Legal • Cybersecurity • SaaS

Frontline Managed Services is a global provider specializing in Revenue Cycle and Managed IT Services tailored for legal and professional services firms. With a focus on leveraging advanced technology to enhance service delivery, the company offers scalable solutions aimed at improving revenue, profitability, and operational efficiency for firms worldwide. Their innovations are particularly attuned to the specific needs of the legal sector, providing comprehensive support that includes IT legal operations, cybersecurity, network monitoring, and application development. Frontline Managed Services integrates state-of-the-art technology platforms and possesses extensive expertise to help legal firms achieve superior market performance and profitability.

📋 Description

• Lead and develop the marketing operations team responsible for website support, account research, and campaign support • Establish clear priorities, processes, quality standards, and performance expectations • Own and scale the marketing operations ecosystem, including HubSpot CRM and HubSpot Marketing Hub architecture • Manage the marketing technology stack, including HubSpot, Apollo, ZoomInfo, website forms, analytics platforms, and related vendors • Build and optimize campaign infrastructure, including forms, lists, segmentation, workflows, nurture programs, and lifecycle-based communication journeys • Establish and maintain data governance and hygiene across contacts, companies, leads, deals, campaigns, and sources • Own and improve lead routing, scoring, assignment, qualification, and follow-up processes • Develop dashboards, attribution models, UTM standards, campaign structures, and reporting frameworks • Implement scalable automation and AI-enabled workflows for data acquisition, campaign execution, reporting, analysis, and optimization • Maintain process documentation, playbooks, and training materials • Program manage cross-functional initiatives, including integration of acquired brands • Partner with Marketing, Sales, and other business functions to improve operational efficiency and performance visibility

🎯 Requirements

• 7–10 years of experience in marketing operations, revenue operations, or a related field • Previous experience leading or managing a team • Deep, hands-on HubSpot expertise, including workflows, custom properties, list segmentation, lifecycle stages, lead scoring, reporting, automation, and CRM integrations • Experience managing marketing and CRM data, dashboards, integrations, campaign tracking, and system-driven processes with a high degree of accuracy • Strong understanding of lead management, marketing attribution, pipeline reporting, data governance, and sales and marketing processes • Ability to translate business requirements into practical operational improvements and execution plans • Demonstrated ability to use AI tools for workflow development, data analysis, content support, process documentation, and operational efficiency • Strong project management and problem-solving skills • Cross-functional collaboration skills • Excellent written and verbal communication skills • Experience creating documentation, playbooks, and training materials • Comfort working in a fast-moving environment with a pragmatic approach, strong bias for action, and ability to build and standardize processes • HubSpot certification is strongly preferred, not required