Senior Digital Marketing Manager

🕒 January 29

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Fullscript

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2016

⚕️ Healthcare Insurance

🧘 Wellness

☁️ SaaS

💰 $240M Private Equity Round on 2021-11

Healthcare Insurance • Wellness • SaaS

Fullscript is a comprehensive platform that facilitates whole person care for healthcare providers. It integrates industry-leading lab testing, high-quality supplements, and a suite of tools designed to enhance patient adherence and outcomes. Fullscript offers features like personalized patient plans, evidence-based templates, patient engagement tools, and seamless wholesale ordering of supplements. The platform also integrates with top EHR systems to streamline workflows for healthcare practitioners, making it easier for them to provide effective care. With Fullscript, patients can manage their health routines more conveniently, and providers can create personalized care plans with the support of clinical evidence and insights.

📋 Description

• Paid Digital Strategy: Includes Paid Search, Social, and Programmatic. Strategically drive planning, executing, and optimizing paid campaigns across platforms, focusing on customer acquisition. Ensure cohesive strategy across all channels. • Campaign Management: While hands-on execution is managed by our agency, this role will be expected to optimize and troubleshoot digital campaigns across the marketing funnel. Leverage market-leading DSPs, Meta, Google Ads, and Microsoft Ads to achieve Fullscript’s growth goals. • Data Analysis & Insights: Analyze large data sets to pull meaningful insights related to campaign performance, and provide actionable recommendations to optimize results. Measure campaign success against KPIs to ensure maximum efficiency and ROI. • Team Collaboration & Leadership: Work closely with internal teams including marketing, creative, and data, while also managing external partners. Provide mentorship and guidance to junior team members, ensuring the effective execution of campaigns. • Client & Partner Relationships: Develop and maintain strong relationships with external partners and cross-functional stakeholders. Collaborate on strategy and planning for campaigns as part of Fullscript’s broader marketing mix. • Process Improvement: Actively contribute to the development and enhancement of Fullscript’s paid digital capabilities. Identify and implement process improvements to automate and streamline workflow to ensure efficient high-quality campaign delivery. • Budget Management: Oversee paid digital budget management, including spend delivery, invoicing, investment, and margin tracking. Help drive profitability within the department while ensuring campaign efficiency and performance.

🎯 Requirements

• Solid experience in paid digital campaign management, with hands-on experience using Google Ads, Microsoft Ads, Meta, DSPs, and other ad-serving platforms. • Experience in managing $5 million+ in annual paid budgets. • Strong knowledge of the digital advertising ecosystem, focused on the US and Canadian Healthcare market, with an emphasis on SEM, programmatic display, and their roles in customer engagement. • Advanced proficiency in Google Sheets and Slides to analyze campaign performance and present insights clearly. • Exceptional analytical skills with the ability to work with large data sets and derive actionable insights. • Detail-oriented with a high degree of numeracy and literacy to manage complex campaigns and deliver results. • Strong communication skills, able to work cross-functionally, and build relationships with internal and external stakeholders. • Experience managing commercial aspects of digital campaigns, including budgeting, invoicing, and margin management.

🏖️ Benefits

• Generous PTO and competitive pay • Fullscript’s RRSP match program for financial health • Flexible benefits package and workplace wellness program • Training budget and company-wide learning initiatives • Discount on Fullscript catalog of products • Ability to work Wherever You Work Well*