Demand Generation Manager

🕒 May 9

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Fusable

WebsiteLinkedInAll Job Openings

201 - 500 employees

☁️ SaaS

🤝 B2B

🔌 API

SaaS • B2B • API

Fusable is a data and analytics platform that provides specialized market intelligence, equipment valuations, risk assessment, and integration tools to help companies buy, sell, finance, and insure heavy equipment and industrial assets more quickly and confidently. Built on the Fusable Data Core, the SaaS platform offers real-time prospecting, safety and crash data, ownership and financing records, APIs, and digital services tailored primarily to construction, trucking, agriculture, finance, insurance, and machine tools markets.

📋 Description

• Develop and execute comprehensive demand generation strategies across multiple channels, including but not limited to paid search, paid social, display, content syndication, email marketing, and webinars. • Manage and optimize digital advertising campaigns (Google Ads, LinkedIn Ads, etc.) to maximize ROI and achieve lead generation targets. • Collaborate closely with the content marketing team to develop compelling assets (e-books, whitepapers, webinars, case studies) that fuel lead nurturing and conversion. • Implement and refine lead scoring, nurturing, and routing processes to ensure efficient handoff to the sales team. • Utilize marketing automation platforms to build and execute campaigns, segment audiences, and track performance. • Analyze campaign performance data to identify trends, insights, and opportunities for optimization, regularly reporting on key metrics. • Conduct A/B testing on landing pages, ad copy, and email content to continuously improve conversion rates. • Stay up to date with industry trends and best practices in demand generation, B2B marketing, and SaaS. • Manage budget allocation for demand generation initiatives, ensuring efficient spend and maximum impact. • Work cross-functionally with sales, product, and customer success teams to align on goals and optimize the customer journey.

🎯 Requirements

• 5+ years of experience in demand generation or a similar role, specifically within a B2B SaaS company. • Proven track record of driving measurable results in lead generation, MQLs, SQLs, and pipeline contribution. • Expertise in managing and optimizing paid advertising campaigns on platforms like Google Ads and LinkedIn Ads. • Strong proficiency with marketing automation platforms (HubSpot) and CRM systems (Salesforce). • Data-driven mindset with excellent analytical skills and the ability to translate data into actionable insights. • Experience with A/B testing and conversion rate optimization principles. • Solid understanding of the B2B sales funnel and buyer's journey. • Excellent written and verbal communication skills. • Ability to manage multiple projects simultaneously and thrive in a fast-paced, dynamic environment. • Bachelor's degree in Marketing, Business, or a related field (or equivalent practical experience).

🏖️ Benefits

• Flexible work arrangements