Senior Manager, Product Marketing

🕒 April 25

🤠 Texas – Remote

🤠 Texas – Remote

💵 $116.6k - $166.6k / year

⏰ Full Time

🟠 Senior

🎁 Product Marketing

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Gainwell Technologies

WebsiteLinkedInAll Job Openings

10,000+ employees

⚕️ Healthcare Insurance

💰 Grant on 2023-06

Healthcare Insurance • Human Services • Healthcare

Gainwell Technologies is the nation’s leading provider of digital and cloud-enabled solutions across the human services and public health ecosystem. With a mission-driven approach, Gainwell serves clients in all 50 U. S. states, focusing on improving health outcomes and delivering intuitive, human-centered experiences. Their comprehensive suite of solutions includes Medicaid Enterprise modernization, data analytics, provider services, and pharmacy solutions, all designed to advance the future of healthcare and enhance community well-being.

📋 Description

• Develop and execute go-to-market strategies for Gainwell healthcare, Medicaid, and Pharmacy solutions, ensuring clear and consistent messaging that resonates with target audiences. • Craft and refine product positioning and messaging that differentiates Gainwell’s solutions in the market are tailored to public health and Medicaid stakeholders. • Create and manage a wide range of marketing content—including solution briefs, white papers, case studies, and presentations—that highlight value in areas such as drug cost optimization, patient care improvement, and Medicaid compliance. • Equip sales and account teams with tools and training to effectively communicate the value of Gainwell’s solutions, product presentations, and competitive analysis. • Conduct market research with a focus on pharmacy benefit management (PBM) and carve-out models, along with broader Medicaid and healthcare trends, to inform product strategy and marketing messaging. • Work closely with product management, sales, and the Field Marketing/ABM team to ensure product marketing efforts are aligned with overall go-to-market strategies and customer needs. • Lead launches for FWA, Payment Integrity, and other healthcare solutions, coordinating cross-functional teams to ensure successful rollout and adoption. • Engage with state agency customers, prospects, and sales teams to gather feedback and insights, particularly around pharmacy benefit models, that inform ongoing product development and marketing strategies. • Track and report on the effectiveness of product marketing initiatives, making recommendations for continuous improvement.

🎯 Requirements

• Bachelor’s degree in Marketing, Business, or a related field; MBA preferred. • 5+ years of experience in product marketing in the healthcare industry; experience in Medicaid and/or pharmacy benefit management strongly preferred. • Proven track record of developing and executing successful go-to-market strategies for complex healthcare or pharmacy solutions. • Strong experience in crafting product positioning, messaging, and content that speaks to decision-makers in state and government agencies. • Excellent communication and presentation skills, with the ability to influence and collaborate across teams. • Strong analytical skills, with the ability to leverage market data and insights—especially related to pharmacy benefit models—to inform product and marketing strategies. • Experience with marketing automation and CRM tools (e.g., Salesforce, Marketo) is a plus. • Ability to work in a fast-paced environment and manage multiple priorities with attention to detail.

🏖️ Benefits

• Company match 401K • Flexible vacation policy • Comprehensive health benefits • Educational assistance • Upward career advancement