Digital Marketing Specialist

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🔥 0 minutes ago

🤠 Texas – Remote

🤠 Texas – Remote

💵 $60k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🌐 Digital Marketing

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Gandy Ink

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 1988

🤝 B2B

🛒 Retail

🛍️ eCommerce

B2B • Retail • eCommerce

Gandy Ink is a custom apparel and promotional product company that specializes in screen printing, embroidery, and sublimation services. They offer a wide array of customizable items such as t-shirts, hoodies, caps, and polo uniforms, catering to both individual and business needs. With quick turnaround times and a focus on customer satisfaction, Gandy Ink provides an easy and enjoyable ordering process for clients looking to create personalized designs for events, businesses, and promotions.

📋 Description

• Responsible for executing and optimizing Gandy Ink’s digital marketing initiatives through website management, SEO, AEO, paid digital advertising, and performance analytics. • Manage and maintain website content, including creating, editing, and updating web pages and landing pages. • Execute and optimize SEO and AI Search Optimization initiatives to improve visibility across traditional search engines and AI-powered search experiences. • Conduct keyword, topic, and content research to identify opportunities for organic growth. • Optimize website content, metadata, page structure, internal linking, and other on-page SEO elements. • Manage paid digital advertising campaigns across Google Ads, Meta Ads, and other approved platforms. • Monitor and optimize campaign performance through ongoing testing, audience targeting, budget management, and performance analysis. • Track, analyze, and report on key digital marketing performance indicators. • Develop and maintain digital marketing dashboards and reports to provide visibility into marketing performance and growth opportunities. • Monitor website performance and identify opportunities to improve user experience, lead generation, and conversion rates. • Collaborate with the Marketing Department to obtain creative assets and ensure consistent brand representation across digital channels. • Support strategic growth initiatives through data-driven recommendations and execution. • Stay current on digital marketing trends, search engine updates, AI search developments, advertising platforms, and industry best practices. • Other duties as assigned.

🎯 Requirements

• Bachelor's degree in Marketing, Business, Communications, Analytics, or a related field preferred. • 3+ years of experience in digital marketing, SEO, paid advertising, website management, or a related field. • Experience managing Google Ads and Meta advertising campaigns. • Strong understanding of SEO principles, keyword research, content optimization, and search performance analysis. • Understanding of AI Search Optimization and how content is surfaced through AI-powered search experiences. • Experience working with website content management systems (CMS). • Proficiency with Google Analytics (GA4), Google Search Console, and digital marketing reporting tools. • Strong analytical and problem-solving skills with the ability to interpret data and identify actionable insights. • Experience tracking, measuring, and reporting marketing KPIs and campaign performance. • Excellent organizational skills with the ability to manage multiple projects and priorities simultaneously. • Strong written and verbal communication skills. • Ability to work independently while collaborating effectively across departments. • Detail-oriented with a focus on accuracy, continuous improvement, and results.