Content Marketing Manager

🔥 1 hour ago

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Logo of GC AI

GC AI

11 - 50 employees

Founded 2023

🤖 Artificial Intelligence

⚖️ Legal

☁️ SaaS

Artificial Intelligence • Legal • SaaS

GC AI is an AI-driven legal assistant platform built for in-house legal teams. It helps lawyers draft, review, and analyze contracts and legal documents rapidly with features like Easy Prompt™ for turning plain language into legal prompts, Exact Quote with verifiable citations, a Skill Library and agents to chain tasks, and integrations such as GC AI for Microsoft Word. The product emphasizes security and privacy (SOC 2 Type II, AES-256 encryption, TLS in transit, data isolation) and explicitly does not use customer data for commercial model training. Founded by former General Counsel Cecilia Ziniti, GC AI targets in-house counsel workflows and legal research (including access to 13M+ U. S. court opinions) and is positioned as a B2B SaaS tool trusted by 1,900+ legal teams.

📋 Description

• Set Content Strategy: Define and own GC AI’s content strategy, aligning it with GTM priorities and industry trends. • Content Mix: Deliver a balanced mix of long-form content (white papers, reports), short-form thought leadership (LinkedIn posts, blogs), and campaign assets (email, landing pages, ads). • Taste & Craft: Uphold high editorial standards for clarity, precision, and restraint. Ensure GC AI’s content feels sophisticated, useful, personal and unmistakably 'ours.' • Editorial Leadership: Build and maintain a quarterly editorial calendar that supports awareness, demand gen, and customer marketing. • Distribution & Amplification: Oversee cross-channel distribution (email, social, website, partner syndication) and ensure every piece is tracked and optimized for reach and impact. • Thought Leadership Engine: Elevate GC AI’s voice in the in-house legal community by producing high-value articles, white papers, op-eds, and bylined content. • Contributor Management: Commission and manage external contributors, subject-matter experts, and guest authors while ensuring consistency in tone, brand voice, and quality. • Process & Operations: Manage editorial workflow, review cycles, and content library. Scale processes to support rapid growth.

🎯 Requirements

• A legal background required • 5+ years in content marketing for a B2B SaaS company. • Proven track record of developing and scaling content strategies that drive brand authority and measurable pipeline impact. • Exceptional editorial instincts and writing/editing skills. • Experience commissioning and managing contributors, thought leaders, or SMEs. • Strong ability to write about a technical product. • Familiarity with SEO and content analytics. • Ability to juggle multiple initiatives, stakeholders, and deadlines. • Proven success partnering with sales, product, events, and PR. • Bonus: Executive ghostwriting, AI/ML content, or publishing in legal/regulated industries.

🏖️ Benefits

• exceptional benefits • commission plans for applicable roles

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