Senior / Lead User Acquisition Manager

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Genesis Tech

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Enterprise • Media • Education

Genesis Tech is a Ukrainian co-founding IT company that partners with top entrepreneurs in Central and Eastern Europe to build global tech businesses. Known as one of the most powerful tech teams in Ukraine and the CEE region, Genesis Tech has succeeded in publishing applications utilized by millions around the globe, with 400 million downloads worldwide. The company develops a range of tech products across various fields, including education, social discovery, dating, and health & fitness, integrating creative authoring with advanced AI technology. Genesis Tech is dedicated to enhancing the quality of life by creating fast-growing products, participating in cyber security, and spearheading educational initiatives. It's recognized for its entrepreneurial management structure and its influence in the tech industry.

1001 - 5000 employees

🏢 Enterprise

📱 Media

📚 Education

💰 Series B on 2015-01

📋 Description

• Rebuild the User Acquisition function to improve efficiency and scalability. • Take ownership of the UA team (both web and mobile) and get the opportunity to grow into a Head of Acquisition or Head of Digital roles! • Establish and optimize media buying processes across main channels (primary - Meta & Google). • Develop and upskill the web/social team. • Automate teamwork through in-house and third-party solutions. • Manage marketing budgets of $1M+, ensuring cost-effective allocation and ROI.

🎯 Requirements

• UAM Experience in subscriptional B2C products. • High Budget Management: Experience managing over $1 million in monthly ad spend. • Hands-on Channels: Direct, hands-on experience with Meta and Google Ads. • Data Tools: Skilled in using Google Sheets, Tableau, and Amplitude for data analysis. • User Focus: Strong marketing mindset and deep knowledge of user psychology (what makes users click and convert). • English: English level Upper-Intermediate (B2) or higher. • Will be a plus: Scaling: Experience scaling UA efforts from scratch and showing measurable uplift. • Ad Platforms: Snap, TikTok, or other channels are a plus. • Platforms: Expertise in both Mobile and Web acquisition.

🏖️ Benefits

• 🎓Growth — offered to help develop your skills, advance your career, and reach your full potential: сompensation for additional training at external events and seminars; access to a large electronic library; paid online courses and conferences; Promova English Group; English Classes; Promova Speaking Club, and access to Promova Premium. • 🧘🏼 Wellbeing — offered to support your overall health, happiness, and resilience: work remotely from any safe location worldwide; flexible work schedule; 20 paid vacation days per year; an unlimited number of sick days, medical insurance coverage; mental health support; power station reimbursement; employee discounts and special benefits for remote employees. • 🏄🏼‍♂️ Fun & Activities — offered to foster informal communication and strengthen social connections among teammates: remote team compensation for gathering and team-building episodes.