Advertising Director

🕒 April 30

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Generali Global Assistance

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 1963

🔒 Cybersecurity

Insurance • Travel Insurance • Cybersecurity

Generali Global Assistance is a leading provider of travel insurance and emergency assistance services dedicated to ensuring peace of mind and security for travelers worldwide. With over 50 years of experience, the company specializes in offering a range of solutions including identity theft protection and life insurance enhancements. As part of the Europ Assistance Group and the Generali Group, Generali Global Assistance leverages its global presence and expertise to support clients in challenging situations, emphasizing a human touch in their services.

📋 Description

• The Director of Advertising is responsible for leading Generali's B2C paid media strategy, brand visibility, and performance marketing efforts across all digital channels. • Reporting to the VP of B2C Marketing, this leader oversees a team spanning community engagement, email marketing, and analytics, ensuring all channels work together to drive acquisition, retention, and brand trust. • This role owns the strategy, execution, and optimization of paid advertising across search, social, display, and emerging AI-driven platforms. • The Director leverages data, experimentation, and customer insights to maximize ROI, improve conversions, and strengthen Generali's presence. • Own the end-to-end paid media strategy across search, social, display, video, and emerging channels. • Develop integrated advertising plans that support acquisition, retention, and brand awareness goals. • Manage agency partners and internal teams to ensure campaigns are executed efficiently and effectively. • Oversee budget allocation, forecasting, and pacing across all paid channels. • Ensure all advertising adheres to regulatory requirements for travel insurance. • Lead Generali's advertising strategy across AI-powered platforms (e.g., Google AI Overviews, Microsoft Copilot Ads, conversational ad formats). • Partner with analytics and content teams to optimize ad copy and landing pages. • Evaluate emerging AI ad products and determine strategic fit for the brand. • Directly manage the Community Manager, Email Manager, and Analytics Manager, ensuring alignment across channels. • Integrate paid media with email, social, community engagement, and website optimization efforts. • Ensure consistent messaging, targeting, and customer experience across all touchpoints. • Foster a collaborative environment that encourages experimentation, innovation, and data-driven decision making. • Partner with the Analytics Manager to define KPIs, dashboards, and reporting frameworks for all paid channels. • Use data to identify optimization opportunities, improve conversion rates, and reduce acquisition costs. • Lead A/B and multivariate testing for ads, landing pages, and audience strategies. • Monitor competitive trends and benchmark performance against industry standards. • Present performance insights and strategic recommendations to senior leadership. • Oversee the Email Manager's strategy for lifecycle, promotional, and transactional email programs. • Ensure email campaigns support paid media efforts and contribute to customer retention. • Align segmentation, personalization, and automation strategies with broader marketing goals. • Guide the Community Manager in strengthening brand presence across social platforms, review sites, and AI-driven ecosystems. • Ensure community insights inform advertising, messaging, and customer experience improvements. • Support crisis communication and reputation management efforts when needed. • Manage relationships with media agencies, ad tech vendors, and platform partners. • Oversee advertising budgets, ensuring efficient spend and strong ROI. • Ensure all advertising content meets compliance, legal, and brand standards.

🎯 Requirements

• 8-12 years experience in digital advertising, performance marketing, or growth marketing. • Proven success managing multi-channel paid media programs with significant budgets. • Experience leading teams across multiple digital disciplines (email, social, analytics, paid media). • Strong understanding of AI-driven advertising and emerging ad formats. • Expertise with Google Ads, Meta Ads, and programmatic platforms. • Strong analytical skills with experience using analytics platforms (Google Analytics, Adobe Analytics). • Experience with ad campaign testing and audience segmentation. • Excellent communication and presentation skills. • Ability to work cross-functionally and influence stakeholders at all levels. • Strong project management and organizational skills. • Preferred: Experience in travel, insurance, or other regulated industries. • Preferred: Experience with SQL. • Preferred: Experience managing agency partners and large advertising budgets.

🏖️ Benefits

• Generous Employer contribution for health, dental, and vision insurance • Paid Maternity and Paternity Leave • Scholarship Program for Employee Dependents • Company match on 401k • Employee Assistance Program (EAP) • Company paid short-term and long-term disability insurance • Company paid life insurance • Voluntary Pet Insurance • Voluntary Legal Benefit • Discounts on travel insurance • Time off policies including vacation days, sick days, personal days, holidays and volunteer days (VTO)