Senior Product Marketing Manager

Job not on LinkedIn

September 26

🍂 Massachusetts – Remote

Although this job is listed in Massachusetts, this company may be open to hiring remote in other states.

⏰ Full Time

🟠 Senior

🎁 Product Marketing

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Fastr

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eCommerce • SaaS • Artificial Intelligence

Fastr is a company that provides a comprehensive suite of services and solutions focused on enhancing the eCommerce experience. With its Fastr Frontend Platform, the company offers tools like the Frontend Creator Studio and Publicator, aimed at helping businesses create dynamic content and improve their website's performance. Fastr specializes in design, development, integration services, content and eCommerce strategy consulting, as well as managed and performance services. The company also provides training services to enhance the skills of individuals using its tools. Fastr's adaptive AI assistant and integration capabilities are designed to transform shopping experiences on eCommerce sites, making it easier for businesses to engage customers effectively. Their services are utilized by various businesses and industries to optimize content management and web performance, demonstrated through numerous case studies and customer success stories.

51 - 200 employees

Founded 2006

🛍️ eCommerce

☁️ SaaS

🤖 Artificial Intelligence

💰 $2.5M Venture Round on 2022-03

📋 Description

• Bridge the gap between product innovation and customer needs; own product positioning and launches, crafting compelling stories that resonate with the market and differentiate Fastr. • Partner closely with Product, Sales, Support, Customer Success, and Marketing to define positioning, drive go-to-market strategies, and equip teams. • Define product positioning, messaging, and value propositions aligned with customer needs and market opportunities. • Craft narratives with Product and Sales to differentiate Fastr’s offerings in a competitive landscape. • Own the go-to-market (GTM) strategy for product launches and feature rollouts, driving cross-functional alignment and execution. • Develop and maintain sales enablement materials including battle cards, pitch decks, and competitive analysis. • Conduct market research, customer interviews, and competitive analysis to inform product strategy and messaging. • Collaborate with Demand Generation and Content teams to create compelling campaigns that drive awareness, adoption, and revenue.

🎯 Requirements

• 8 + years of product marketing experience, ideally within a SaaS or ecommerce technology environment. • Proven ability of craft ing messaging and positioning that resonates with technical and business audiences. • Demonstrated success developing and executing GTM strategies for product launches. • Experience working cross-functionally with Product, Sales, and Marketing teams. • Excellent written and verbal communication skills with a knack for storytelling. • Strong analytical skills and experience using market/customer insights to inform strategy. • Comfort working in a high-growth, fast-paced environment where you thrive on ownership and impact.

🏖️ Benefits

• Remote (North America)