Product Marketing Manager

Job not on LinkedIn

🕒 April 20

🌵 Arizona – Remote

🌵 Arizona – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎁 Product Marketing

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American Society of Crime Laboratory Directors (ASCLD)

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 1974

🤝 Non-profit

📚 Education

🔬 Science

Non-profit • Education • Science

The American Society of Crime Laboratory Directors (ASCLD) is a nonprofit professional society dedicated to promoting excellence in forensic science management through leadership and innovation. With over 700 members from 400 laboratories across 25 countries, ASCLD provides resources such as training, accreditation initiatives, and research support to forensic science decision-makers and future leaders in the field.

📋 Description

• Develop differentiated product positioning and messaging frameworks that resonate with target audiences and support business growth across verticals. • Define product positioning and messaging that resonate with the target audience and ensure consistency across campaigns and sales enablement tools. • Partner closely with Product, Sales, Events and Operations to align marketing initiatives with business priorities and product roadmaps. • Lead the design and execution of integrated, multi-channel marketing programs, with a focus on account-based marketing initiatives that align with sales to accelerate growth within target accounts. • Develop and implement retention marketing programs to increase customer engagement, adoption and lifetime value. • Create high-impact content, including sales enablement tools, thought leadership assets, presentations and content tailored to buyer personas and stages of the funnel. • Collaborate with Sales Enablement to deliver playbooks, competitive intelligence and customer stories that empower revenue teams. • Ensure consistent brand representation across all marketing assets, events and customer communications. • Monitor campaign performance, analyze KPIs and ROI, and provide actionable insights to improve marketing effectiveness. • Stay informed on industry trends, competitor movements and customer needs to inform product positioning and marketing strategy. • Represent the voice of the product in internal and external forums, contributing to webinars, events and customer engagements as a product subject matter expert. • Performs other related duties as assigned to support team objectives, departmental needs, and overall organizational priorities.

🎯 Requirements

• Bachelor's degree or diploma in Marketing, Communications, Business, or a related field, or equivalent combination of education and experience. • A minimum of 5-7 years of experience in product marketing, preferably in B2B SaaS or technology sectors; experience in the public safety industry is a strong plus. • Proven success in launching and scaling marketing campaigns that drive measurable business outcomes. • Deep understanding of demand generation, buyer journeys and ABM strategies. • Exceptional storytelling and communication skills, with the ability to simplify complex concepts. • Strong project management skills and ability to juggle multiple priorities in a fast-paced environment. • Strategic thinker with a data-driven mindset and a bias for action. • Collaborative team player with experience influencing cross-functional stakeholders. • Proficiency in CRM, CMS and marketing automation platforms (Salesforce, Pardot/MCAE, Marketo preferred). • Familiarity with Adobe Creative Suite and Microsoft Office tools.

🏖️ Benefits

• competitive, consistent, and aligned compensation • base salary dependent on factors like skills and experience • potential for variable compensation like incentive plans or discretionary bonuses