Performance Marketing Manager

🕒 May 11

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Logo of GiddyUp

GiddyUp

51 - 200 employees

🛍️ eCommerce

Marketing • eCommerce • Technology

GiddyUp is a company that specializes in helping brands and marketing partners, such as publishers, influencers, and agencies, drive scalable and long-term revenue through performance-based partnerships and advanced technology. They operate the world's first done-for-you partner commerce solution, facilitating partnerships between innovative brands and top marketing partners. GiddyUp's platform provides tools, data, and technology for launching, scaling, and managing campaigns internationally on a performance-only basis. Their mission is to inspire and empower people to live better, leveraging their unique partner commerce network to maximize revenue opportunities for their clients.

📋 Description

• Support the development and execution of pricing, bundling, and promotional strategies across assigned offers. • Help build and refine offer frameworks including bundle ladders, upsell flows, discount structures, and promotional mechanics. • Execute promotional structures such as BOGOs, limited-time discounts, free gift offers, and urgency-based mechanics — ensuring flawless setup and QA. • Apply psychological pricing principles and perceived value tactics under the guidance of the Senior PMM to drive conversion and AOV improvements. • Define how pricing and promotions are presented across landing pages and funnels — offer sections, CTAs, urgency elements, and social proof — in coordination with Creative Strategy. • Execute pricing and promotion experiments in Statsig under the direction of the Senior PMM — from test setup and instrumentation to readout and documentation. • Support hypothesis development, defining primary success metrics and guardrail metrics for assigned tests. • Analyze experiment results rigorously, interpreting tradeoffs across AOV, AOM, RPS, EPC, refund rate, and network margin. • Partner with Data to ensure clean test design, accurate instrumentation, and reliable reporting. • Maintain organized experiment logs and readouts that create institutional knowledge and feed future roadmap decisions. • Build strong working relationships with Campaign Success Managers (CSMs), Campaign Ops, Creative Strategy, Data, and Traffic teams. • Partner with Campaign Ops to execute, QA, and launch tests accurately across platforms. • Work with Creative Strategy to ensure pricing intent is reflected in copy, visuals, and storytelling. • Collaborate with Traffic and Media Buying to validate test results at scale and support CPA increase conversations tied to performance improvements. • Support post-purchase offer development, upsell flows, and cross-sell strategies to maximize order value.

🎯 Requirements

• 2–4 years of experience in performance marketing, direct-response, growth marketing, or a closely related field. • Hands-on experience with eCommerce or DTC offers — with exposure to pricing, promotional, or conversion optimization work. • Familiarity with experimentation concepts: A/B testing, hypothesis development, metric interpretation. • Strong analytical skills and comfort working with data to support decisions and document results. • Highly organized, detail-oriented, and able to manage multiple workstreams without dropping balls.

🏖️ Benefits

• Flexible work arrangements • Professional development opportunities

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