GTM Engineer

November 11

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GitKraken

Software Development • SaaS • B2B

GitKraken is a leading provider of developer tools designed to enhance collaboration, productivity, and efficiency for coding teams. The company offers a comprehensive DevEx platform that includes GitKraken Desktop, GitLens for VS Code, GitKraken CLI, and GitKraken Browser Extension, among others. These tools simplify complex Git processes, enabling developers to visualize complex data, manage multiple repositories, and improve team collaboration. GitKraken's offerings are tailored for both individual developers and enterprise-level teams, focusing on security, privacy, and control. With powerful integrations to platforms like GitHub, GitLab, Bitbucket, and Azure, GitKraken aims to provide a seamless developer experience, enabling teams to work efficiently regardless of location.

📋 Description

• Own HubSpot as Our CRM Command Center • Serve as the primary HubSpot administrator across all hubs (Sales, Marketing, Service, Operations), maintaining system health and optimizing performance • Build sophisticated automated workflows that eliminate manual tasks and reduce context switching for our GTM teams • Design and implement custom-coded actions and advanced automations to streamline complex multi-step processes • Configure seamless integrations between HubSpot and our developer tooling tech stack through APIs and native connections • Connect HubSpot to our AI systems (Claude and ChatGPT) to bring the power of this data into our AI workflows. • Establish and maintain bulletproof data quality standards using HubSpot's automation tools and validation rules • Build comprehensive reporting dashboards that provide actionable insights across the entire customer journey • Create automated data enrichment workflows, utilizing Clay, that keep our prospect and customer information fresh and actionable • Design dynamic routing logic to ensure leads reach the right team members at the right time • Build automated renewal and upsell workflows with proper pipeline management and forecasting • Implement intelligent lead scoring and propensity to buy models based on firmographic, demographic, product engagement, and behavioral indicators • Develop attribution models that accurately track the customer journey from awareness to advocacy • Support direct users and indirect stakeholders across our entire GTM organization • Create training materials and conduct knowledge-sharing sessions for new processes and system updates • Collaborate with our Product team to integrate usage analytics for better lead qualification and customer health scoring • Create proper campaign tracking and attribution across all touchpoints

🎯 Requirements

• 3+ years of hands-on HubSpot CRM administration experience across multiple hubs • Proven track record of building complex automated workflows and custom-coded actions • Experience with HubSpot's Data Quality Command Center and governance best practices • Proficiency with RESTful APIs and integration platforms like Zapier or Tray.io • Experience connecting CRMs with developer tools and/or product analytics platforms • 2-4 years in RevOps, Marketing Operations, or similar GTM-focused technical roles • Deep understanding of SaaS metrics, buyer journeys, and B2B revenue processes • Track record of identifying process bottlenecks and implementing scalable solutions • Strong documentation skills for creating process guides and training materials • Systematic problem-solving approach with a bias toward action and continuous improvement

🏖️ Benefits

• Competitive compensation with annual performance-based pay increases • Flexible Paid-Time-Off Policy & paid company holidays (chosen by our employees) • Generous paid parental leave • Pet insurance plan (with no exclusions) • Health, dental, and vision insurance with competitive employer cost-sharing • Modern, fully equipped offices designed to maximize productivity in a hybrid environment • Great Place to Work Certified • Paid career development opportunities, audiobook subscriptions, and mentorship • 401(k) retirement plan plus company matching • Company paid domestic trip after your 1-year anniversary & an international trip every 5 years

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