Outbound Marketing Specialist

Job not on LinkedIn

🕒 March 18

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Givzey

1 - 10 employees

💸 Finance

🤝 Non-profit

☁️ SaaS

Finance • Non-profit • SaaS

Givzey is a platform that offers intelligent solutions for the fundraising process, including smart gift agreements, dynamic workflows, automated pledge reminders, and intelligent invoicing. The company aims to streamline and scale multi-year giving and one-time gifts, enhancing the donor experience while providing tools for fundraising teams to improve efficiency. Givzey is utilized by educational institutions and other organizations to secure and manage donations effectively.

📋 Description

• Own the execution and optimization of B2B email marketing programs that drive pipeline and revenue • Build, launch, test, and optimize email and other outbound campaigns for prospecting • Manage campaign builds, QA, deployment, and performance monitoring across marketing platforms • Build and optimize prospect nurture programs aligned with Marketing’s demo attainment goals • Implement segmentation and personalization strategies that generate new demos • Partner with Customer Success to turn customer wins into relatable marketing material for prospects • Build and manage email programs within Hubspot and Mailchimp • Ensure email deliverability, data quality, and best practices across all campaigns • Monitor campaign performance across engagement, conversion, and revenue metrics • Track impact on MQL, SQL, and demos earned • Provide insights and recommendations to improve campaign performance and lifecycle strategy

🎯 Requirements

• 2–3+ years of experience in B2B email or lifecycle marketing, ideally in SaaS or marketplace environments • Proven experience driving demand generation outcomes from outbound marketing • Hands-on experience with Hubspot • Working knowledge of lifecycle marketing, nurture strategy, and marketing attribution • Strong attention to detail with a test-and-learn optimization mindset • Ability to collaborate cross-functionally with Business Development, Sales, and Customer Success teams

🏖️ Benefits

• Flexible work arrangements

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