Experiential Marketing Manager

3 days ago

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Glia

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AI • B2B • Fintech

Glia is an AI-driven customer interaction platform designed to enhance and automate contact center operations. It provides solutions that unify voice and digital interactions, enabling organizations to offer seamless and efficient customer service. By leveraging advanced AI technology, Glia helps businesses reduce wait times, improve customer satisfaction, and optimize agent workflows across various industries, including banking, insurance, and healthcare.

201 - 500 employees

Founded 2012

🤝 B2B

💳 Fintech

📋 Description

• Own and execute the Field Marketing strategy across assigned territories, partnering closely with Sales, Marketing, Business Development, Revenue Acceleration and Partner teams to align programs with pipeline goals. • Develop localized programs that embody our philosophy of deeply understanding our customers—tailoring experiences, venues, and messaging to reflect the community and culture of each region. • Collaborate with Growth and ABM digital teams to translate target account data into personalized outreach and event experiences that connect with decision-makers. • Manage all aspects of event execution—from concept to post-event ROI—including vendor sourcing, contract negotiation, creative development, speaker coordination, onsite logistics, and budget management. • Align event strategy with pipeline priorities, ensuring every program has clear sales goals, target account lists, and measurable outcomes. • Partner with Sales, Business Development and Marketing Operations to drive pre-event engagement, ensure immediate lead routing and follow-up, and measure post-event pipeline influence. • Track and report ROI across all programs, using Salesforce and Tableau dashboards to demonstrate contribution to pipeline and revenue. • Support larger brand activations and experiential campaigns, ensuring Glia shows up consistently at major conferences and partner events. • Champion continuous improvement, sharing best practices, results, and recommendations to elevate future events.

🎯 Requirements

• 5+ years of experience in Field or Event Marketing roles, ideally within B2B SaaS or financial technology. • Proven success building and executing account-focused field programs that drive measurable pipeline impact. • Creative thinker who knows how to bring local flair and personality to professional events. • Highly organized and detail-oriented with strong project management and budget ownership skills. • Collaborative and relationship-driven—able to build trust and alignment across Sales, Marketing, and external partners. • Strong communicator who can influence, present ideas, and tell stories with data. • Comfortable with tools like Salesforce, Marketo, Google Workspace, Asana, and Tableau. • Willing to occasionally travel domestically for hosted and industry events.

🏖️ Benefits

• Competitive compensation • Benefits • People-first culture that values growth, connection, and authenticity