Head of Sales – Retail

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Logo of Glitch Productions

Glitch Productions

51 - 200 employees

Founded 2017

📱 Media

👥 B2C

Media • B2C

Glitch Productions is an independent animation studio and digital content creator that produces original animated series for the internet, often inspired by Flash-era web animation and millennial anime. They develop, produce, and distribute shows end-to-end—publishing free episodes on YouTube and offering multi-lingual translations—while maintaining a strong fan-focused, community-driven approach. Notable series include The Amazing Digital Circus, Murder Drones, Meta Runner, Gameoverse, and others.

📋 Description

• Develop and execute a multi-channel sales strategy across wholesale, specialty, independents, e-commerce, and events. • Build and manage the sales department and lead Glitch’s global retail expansion. • Oversee all aspects of sales and operation planning, including forecasting, pricing, margin management, and sales analytics. • Build new retail partnerships with major retail brands and manage existing relationships with external partners. • Lead negotiations, account management, and retailer collaboration to maximize distribution and sell-through. • Develop roadmaps and timelines for product category, territory, and sales channel expansions in line with the wider company strategy and available resources. • Represent Glitch at trade shows and industry events, building strong industry and partner relationships. • Partner with the People and Culture team to maintain appropriate headcount for the Sales department in line with company growth and goals. • Oversee direct-to-consumer and marketplace performance across Shopify, Amazon, and other digital storefronts. • Create guidelines and holistic strategies that create consistency between our catalogue, campaigns, pricing, and merchandising. • Identify opportunities in existing portfolios for campaigns, product releases, and sales periods to reduce cannibalisation and promote revenue maximisation. • Lead the sales team to execute DTC/retail sales campaigns in collaboration with our Marketing team. • Guide the e-commerce and website team in digital storefront best practices to improve customer satisfaction and conversion rates. • Establish retail operation and relationship frameworks that lead to optimised pricing, quantities, and catalogue offerings for each unique retailer, territory, and demographic. • Strengthen relationships with key retailers through strategic promotional partnerships and bespoke catalogue offerings. • Open new retail partnerships, with a focus on big-box chains and new territories such as LatAm and Europe. • Design and scale retail activations such as pop-ups, conventions, vending machines, and flagship experiences. • Advise on product exclusivity and scarcity strategies to build collector behavior and fandom-driven demand. • Drive a culture of data-informed decision making, using internal sales analytics to drive further growth. • Lead the development of systems that ensure the efficient and easy analysis of sales data and decision making. • Lead the licensing team in identifying new opportunities and ensuring licensed products do not compete with internally sourced items.

🎯 Requirements

• 8–12 years of experience in consumer products, toy, or pop-culture retail industries. • Proven experience selling to major U.S. retailers and managing global distributor networks. • Deep understanding of fandom, collectibles, and entertainment IP ecosystems. • Strong commercial instincts across pricing, forecasting, and margin optimization. • Track record of building and scaling sales operations in fast-paced or startup environments. • A startup-builder mentality — hands-on, strategic, and ready to scale fast.

🏖️ Benefits

• Compensated attendance at fan conventions and monthly company events. • A flexible environment with opportunities for remote work. • A chance to shape the growth of a swiftly growing company. • A fun office space located in the heart of Parramatta CBD. • Relocation assistance for workers wishing to move to Sydney. • Paid for gym memberships. • Regular company breakfasts/lunches. • A diverse team that values independent input and career development.

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