Senior Principal Portfolio Marketing Specialist – Data & Analytics Services

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NTT

WebsiteLinkedInAll Job Openings

10,000+ employees

🤖 Artificial Intelligence

📡 Telecommunications

Artificial Intelligence • Telecommunications • Technology

NTT is a global technology leader with a 150-year history of innovation, specializing in pioneering artificial intelligence, infrastructure, and data center technologies. The company focuses on consulting and IT services, mobile solutions, and smart technology, aiming to create a sustainable and connected future. NTT is committed to research and sustainable technology innovations, contributing to societal well-being and the planet's prosperity.

📋 Description

• Develops specific marketing plans and activities for products and/or product lines to establish, enhance or distinguish product placement within the competitive arena • Provides thought leadership content and whitepapers that supports the positioning of the product • Contributes to the development and execution of a value proposition and messaging strategy for products in their portfolio • Converts the technical positioning of the product into key market messages, positioning collateral and sales tools prior to the launch of a new product • Articulates product propositions to clients and internal stakeholders, such as sales and consulting teams • Analyzes the competitive landscape and identifies the competitive differentiation of company product against competitor products • Drives market positioning programs and activities that are product-related, thereby clearly positioning the company and the product in the market • Creates client marketing/reference content such as datasheets, case studies, videos and references • Creates product presentation content that communicates the unique selling points, features and benefits of the product or solution • Works with internal teams to define and develop the required communication, training and other collateral that will enable the sales force to sell a particular product • Defines the content for and ensures the development of client collateral, sales tools, marketing programs, and sales programs • Influences the development of product go-to-market programs, initiatives and campaigns to drive awareness, interest and demand for the product • Tracks and monitors the success of the program on a scorecard or dashboard that reflects the associated metrics • Conducts product comparisons for new product initiatives and existing product enhancements and monitors product relevance in the context of changing market conditions and client dynamics

🎯 Requirements

• Bachelor’s degree or equivalent in Business, Marketing, Communication or relevant field • Significant experience in a product marketing role preferably in the high-tech industry • Significant experience in launching new high-tech products and communicating benefits • Significant demonstrated experience managing complex projects and executing on marketing • Significant experience working with ICT solutions • Significant project Management experience • Significant experience in software or technology B2B product marketing • Significant experience launching new technology products or solutions • Significant experience in conducting market analysis, developing market messaging, and communicating benefits

🏖️ Benefits

• Equal Opportunity Employer • Global culture that embraces diversity • Environment free of unfair discrimination and harassment