Senior Brand Manager – National Media

🕒 April 3

🏄 California, Colorado, +25 more states – Remote

🏄 California – Remote ⛰️ Colorado – Remote 🦌 Connecticut – Remote 🐊 Florida – Remote 🌽 Illinois – Remote 🌪️ Kansas – Remote ⚜️ Louisiana – Remote 🎰 Nevada – Remote 🗻 New Hampshire – Remote 🏖️ New Jersey – Remote 🗽 New York – Remote 🌲 North Carolina – Remote 🏈 Ohio – Remote 🌲 Oregon – Remote 🦀 Maryland – Remote 🍂 Massachusetts – Remote 🚗 Michigan – Remote ❄️ Minnesota – Remote 🏰 Missouri – Remote 🔔 Pennsylvania – Remote 🌴 South Carolina – Remote 🗿 South Dakota – Remote 🎸 Tennessee – Remote 🤠 Texas – Remote ⚔️ Virginia – Remote ☕ Washington – Remote 🧀 Wisconsin – Remote

💵 $124k - $155k / year

⏰ Full Time

🟠 Senior

💃 Brand Manager

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

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Global Overview

WebsiteLinkedInAll Job Openings

51 - 200 employees

🛍️ eCommerce

🤝 B2B

👥 B2C

eCommerce • B2B • B2C

Global Overview is a full-service agency specializing in supporting Amazon businesses. Founded in 2008, it focuses on helping brands achieve long-term success on Amazon and other eCommerce platforms by driving profitability, increasing market share, and building brand equity. The company's services include advertising strategies tailored for Amazon and other eCommerce channels, building foundational partnerships, and customizing strategies that blend technology and human touch. Global Overview operates globally with locations in Minneapolis, Seattle, and London.

📋 Description

• Own the overall Open Internet strategy for key accounts, including media planning, budget allocation, creative direction, and performance optimization across Google, streaming TV (CTV/OTT), and linear TV • Develop and execute national media campaigns that balance brand-building objectives with performance-driven sales outcomes across Amazon, brick-and-mortar, and DTC channels • Manage substantial media budgets with a focus on efficiency, ROI, and strategic brand growth • Develop and maintain strong relationships with key clients, serving as a trusted strategic advisor on media investment and brand strategy • Build and manage relationships with media partners including Amazon Advertising (streaming TV), The Trade Desk, Roku, Hulu, and traditional linear TV networks • Lead cross-channel attribution analysis to understand how Open Internet investments drive sales across all retail channels (Amazon, B&M, DTC) • Provide ongoing support to other brand managers, developing best-in-class practices for Open Internet advertising • Manage a team up to 3 individuals, indirectly manage other team members working within the POD • Develop comprehensive media strategies that integrate upper-funnel brand building with lower-funnel conversion tactics • Drive media plan development ensuring alignment to brand objectives, budget constraints, and profitability targets • Lead data-driven recommendations using sales data, brand lift studies, attribution modeling, and consumer insights • Manage creative strategy and partner with internal/external creative teams to develop compelling advertising across video and display formats • Utilize insights from multiple measurement sources (Nielsen, iSpot, brand lift studies, retail sales data, data clean rooms, AMC) to optimize campaigns and inform strategic planning • Stay current on emerging platforms, ad formats, and measurement capabilities in the streaming TV and digital video ecosystem

🎯 Requirements

• Post-secondary education or equivalent experience in Marketing, Advertising, or related field preferred • 10+ years of experience in a combination of media planning/buying, brand management, digital marketing and linear TV planning, buying & measurement • Extensive experience managing large-scale media budgets across multiple channels • Understanding of Google Ads, YouTube advertising, and Google Analytics • Proven experience planning and executing streaming TV campaigns through platforms such as Amazon Advertising, The Trade Desk, Roku, Hulu, and other major networks • A respected and trusted leader with a proven track record of achievement in media strategy and execution • Strong analytical skills with experience using media measurement tools (Nielsen, iSpot, brand lift studies, attribution platforms) • Experience with programmatic advertising and DSP platforms • Strong written and verbal communication —synthesizing data from multiple sources and communicating insights to clients in a meaningful, actionable way • Interpersonal savvy with the ability to effectively work with and connect with clients, media partners, and cross-functional teams • Experience managing and developing direct reports preferred

🏖️ Benefits

• Medical • Dental • Vision • Bonus • PTO • 401K