Brand Manager

🕒 April 2

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Logo of Hewlett Packard Enterprise

Hewlett Packard Enterprise

10,000+ employees

Founded 2015

🏢 Enterprise

🔧 Hardware

☁️ SaaS

Enterprise • Hardware • SaaS

Hewlett Packard Enterprise is a global technology leader providing innovative IT solutions to empower businesses. HPE offers a comprehensive portfolio of products and services, including the HPE GreenLake edge-to-cloud platform, which delivers a hybrid cloud experience enabling businesses to manage workloads across private and public clouds seamlessly. Additionally, the company specializes in supercomputing, networking, and storage solutions, along with AI and data analytics capabilities to drive productivity and operational efficiency. HPE is committed to helping organizations enhance their digital transformations while securing data and optimizing IT infrastructure.

📋 Description

• Drive the evolution of our brand’s strategy, visual identity, and voice to ensure seamless scaling. • Apply strong expertise in brand strategy, visual identity, and brand voice to successfully expand our brand. • Review and guide the use of brand assets, trademarks, and co-branding initiatives to ensure consistency and impact. • Demonstrate sound brand judgment in fast-moving, cross-functional environments to maintain brand excellence. • Provide clear, constructive feedback to partners, vendors, and internal teams to enhance brand alignment. • Manage trademark usage governance, collaborating with Legal on filings and enforcement as needed. • Review and approve all third-party uses of company marks, including those by partners, channel organizations, vendors, agencies, customers, and non-channel third parties. • Empower others to use brand assets and trademarks creatively and effectively.

🎯 Requirements

• 6+ years of experience in brand management, brand operations, partner marketing, or brand governance (tech or B2B preferred). • Deep understanding of brand standards and governance, trademark usage and endorsement principles, channel, partner and co‑marketing models. • Strong operational mindset with the ability to balance brand protection and business enablement. • Detail‑oriented, with a strong ability to see work through from intake to final execution. • Comfortable owning systems, processes, and high‑volume approvals. • Demonstrated success working cross‑functionally with sales, partner, and marketing teams. • Excellent project management and stakeholder management skills.

🏖️ Benefits

• Health & Wellbeing • Personal & Professional Development • Unconditional Inclusion

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