Communications & Brand Strategist

Job not on LinkedIn

🕒 March 21

🇺🇸 United States – Remote

💵 $80k - $100k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

💃 Brand Manager

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

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WorkWave

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 1984

☁️ SaaS

🚗 Transport

🤝 B2B

SaaS • Transport • B2B

WorkWave is a leading provider of field service management software designed to enhance the efficiency of businesses across a wide range of industries. Their software solutions streamline operations, optimize workflows, and improve customer experiences. WorkWave's products encompass CRM & ERP software, field operations management, routing and scheduling, billing and payments, along with fintech and marketing solutions. With tools tailored for industries such as pest control, cleaning, HVAC, lawn care, and delivery, WorkWave aims to support businesses in increasing operational efficiency and customer satisfaction through technology-driven solutions.

📋 Description

• Corporate Communications: Own the day-to-day execution of key corporate communication programs, ensuring alignment with overall business goals and marketing objectives across our vertical pillars. • Corporate Content Creation: Draft, edit, and manage the production of high-impact corporate content, including press releases, executive talking points, media pitches, and thought leadership articles that consistently adhere to WorkWave's brand voice. • Media Relations Coordination: Serve as the primary internal contact and operational lead for our external PR agency/consultant. Coordinate content flow, manage timelines, and track deliverables to ensure strategies and KPIs are met. • Executive Visibility: Manage the full lifecycle of speaking opportunities and corporate/brand awards, from tracking calendars and drafting submissions to coordinating detailed executive prep and internal promotion strategies. • Online Reputation Management: Systematically monitor and manage all corporate review platforms. Draft and post all corporate-level review responses and manage the internal process for soliciting new reviews. • Reddit Strategy: Spearhead our Reddit strategy by monitoring community discussions, engaging with relevant threads, and managing brand presence to foster authentic dialogue within core vertical markets. • Influencer Relations: Lead our influencer relations program to identify, recruit, and manage relationships with industry thought leaders and key voices in the pest control, green, and cleaning/security sectors. • Internal Communications & Employee Engagement: Develop and execute a proactive internal communications strategy that ensures employees understand WorkWave’s mission, business priorities, and how their work connects to the overall brand promise. • Content Development: Lead the creation and distribution of engaging internal communications, including bi-weekly employee newsletters, all-hands meeting content, and updates to the internal intranet. • Communication Governance: Ensure a consistent, clear, and timely flow of information to WorkWave's 700+ employees, fostering a culture of transparency and engagement. • Brand Governance: Act as a brand steward, ensuring the consistent application of our brand guidelines, messaging, and visual identity across all communication channels and materials, including training cross-functional teams. • Measurement & Reporting: Track, monitor, and analyze the effectiveness of communication and brand initiatives using established KPIs. Prepare data-driven reports and provide actionable insights to optimize future performance. • Cross-Functional Collaboration: Partner closely with Marketing, Product, and Sales teams to ensure brand messaging is cohesive and integrated into all campaigns, events, and product launches.

🎯 Requirements

• Minimum 4-6 years of progressive experience in a Communications, Public Relations, or Marketing role. • 2+ years of experience within a B2B SaaS or technology environment is required. • Demonstrated experience in developing and executing communication strategies for both internal and external audiences. • Bachelor's degree in Communications, Marketing, Public Relations, Journalism, or a related field. • Exceptional Writer: Proven ability to quickly craft crisp, compelling, and error-free copy for diverse channels (media, internal email, executive prep). • Strategic Execution: Highly organized with a strong ability to translate high-level strategy into tangible, high-quality deliverables and manage multiple projects simultaneously under tight deadlines. • Tech Stack Proficiency: Experience with media monitoring (e.g., Cision, Muck Rack) and analytics tools (e.g., Google Analytics, social media management, internal comms platforms). • Interpersonal & Collaboration Skills: Proven ability to confidently work with and provide counsel to subject matter experts, senior leaders, and external partners. • Proactive & Resilient: A self-starter who can take initiative, anticipates potential issues (e.g., reputation risks), and operates effectively in a fast-paced environment.

🏖️ Benefits

• Employees can expect a robust benefits package, including health and dental and 401k with company match • Find your perfect work/life balance with our Flexible Time Off policy or generous PTO plan (role dependent) and paid holidays • Up to 4 weeks paid bonding leave • Tuition reimbursement • Robust Employee Assistance Program through TotalCare offering free counseling 24/7/365, plus financial counseling, legal guidance, adoption assistance services and much more! • 24/7 access to virtual medical care with Teladoc • Quarterly awards based on peer nominations • Regional discounts and perks • Opportunities to participate in charitable events and give back to the community