Demand Generation Manager

Job not on LinkedIn

🕒 May 6

Apply Now

Find Similar Remote Jobs

Receive Emails For Remote Jobs

📊 Check your resume score for this job

Improve your chances of getting an interview by checking your resume score before you apply.

Upload Resume

GLOBALTALENT

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 10+

🎯 Recruiter

👥 HR Tech

🤖 Artificial Intelligence

Recruitment • HR Tech • Artificial Intelligence

GLOBALTALENT is a leading human resources and employment management service provider in China, established in 2004. The company focuses on integrating the art of recruitment with technology, providing high-standard talent solutions. GLOBALTALENT helps Fortune 500 companies and rapidly growing businesses to identify, recruit, and hire top talent, thereby winning the talent acquisition game. With over 300 client partnerships and more than 3,000 successful projects, GLOBALTALENT is renowned as a reputable recruitment agency across Asia. Known for its professional expertise, GLOBALTALENT has developed an industry-leading knowledge management and talent tracking system that combines professional skills with AI technology to streamline the talent search process. The company's expertise spans various sectors including life sciences, pharmaceuticals, technology, finance, and consumer goods.

📋 Description

• Own and manage a full mix of non-events demand generation channels • Drive inbound (SEO, AEO) in partnership with technical content • Manage paid acquisition (Google Ads, LinkedIn, and relevant channels), including setup, targeting, budget, and optimization • Execute outbound campaigns in coordination with sales and RevOps • Extend the impact of events through pre-, during-, and post-event campaigns • Run account-based marketing (ABM) campaigns using firmographic, technographic, and intent signals • Design and execute ABM, broad demand generation, and triggered campaigns • Build persona-specific campaigns targeting engineers and executive stakeholders • Activate campaigns based on behavioral, technographic, and intent signals • Own campaigns across the full buyer journey (problem-aware to vendor-aware) • Create and manage emails, landing pages, ads, and follow-up sequences • Build and optimize nurture programs for inbound, event-generated, and re-engaged leads • Track campaign performance across the funnel (impressions to pipeline) • Run A/B tests and optimize based on data • Manage budget allocation based on ROI and pipeline contribution • Partner with marketing operations on attribution and reporting • Use AI tools for campaign creation, personalization, research, and reporting • Build scalable workflows for content generation and signal processing • Continuously experiment and improve AI-driven demand generation processes

🎯 Requirements

• Strong familiarity with DevOps, platform engineering, SRE, or related ecosystems • Understanding of technical audiences (platform engineers, SREs, DevOps, observability teams) • Ability to engage both technical practitioners and executive stakeholders (VP Engineering, CTOs) • Experience in cloud-native or developer tooling environments is highly valued • 3–5 years of hands-on B2B demand generation experience • Experience building and running demand generation programs end-to-end • Strong knowledge of SEO/AEO, paid acquisition, ABM, outbound, and lifecycle marketing • Experience optimizing for pipeline quality, conversion, and ROI • Experience with marketing automation and CRM tools (HubSpot, Marketo, Salesforce, or similar) • Hands-on experience with paid platforms (LinkedIn Campaign Manager, Google Ads) • Familiarity with intent/technographic data tools (e.g., Bombora, G2, 6sense) • Ability to analyze performance, attribution, and pipeline metrics • Experience using AI tools (ChatGPT, Claude, etc.) in daily workflows • Ability to build scalable AI-assisted processes for marketing execution • Experience working cross-functionally with marketing, sales, product, and RevOps • Strong organizational and project management skills • Ability to operate independently in a fast-paced environment.

🏖️ Benefits

• Remote