Paid Search Specialist, Google Ads – B2B Lead Generation

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GLOBALTALENT

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 10+

🎯 Recruiter

👥 HR Tech

🤖 Artificial Intelligence

Recruitment • HR Tech • Artificial Intelligence

GLOBALTALENT is a leading human resources and employment management service provider in China, established in 2004. The company focuses on integrating the art of recruitment with technology, providing high-standard talent solutions. GLOBALTALENT helps Fortune 500 companies and rapidly growing businesses to identify, recruit, and hire top talent, thereby winning the talent acquisition game. With over 300 client partnerships and more than 3,000 successful projects, GLOBALTALENT is renowned as a reputable recruitment agency across Asia. Known for its professional expertise, GLOBALTALENT has developed an industry-leading knowledge management and talent tracking system that combines professional skills with AI technology to streamline the talent search process. The company's expertise spans various sectors including life sciences, pharmaceuticals, technology, finance, and consumer goods.

📋 Description

• Plan, manage, and optimize Google Ads (Paid Search) campaigns while supporting paid media initiatives across Meta and LinkedIn. • Own keyword strategy, bidding strategies, match types, and search intent optimization to drive high-quality candidate acquisition. • Test and experiment with emerging advertising platforms such as Reddit, X (Twitter), and TikTok. • Own the complete lifecycle of paid campaigns, including targeting, creative briefing, testing, optimization, reporting, and ongoing improvements. • Partner closely with the Creative and Content teams to develop and continuously improve high-performing ad creatives. • Monitor and optimize campaign performance using KPIs such as CPL, CPA, ROAS, and conversion rates. • Analyze campaign performance and transform data into actionable recommendations that improve acquisition efficiency. • Stay up to date on platform updates, algorithm changes, advertising trends, and industry best practices. • Continuously A/B test headlines, creatives, landing pages, audiences, and calls-to-action to maximize conversion rates. • Build and maintain performance dashboards while communicating campaign insights and recommendations to leadership.

🎯 Requirements

• 3–6 years of hands-on experience managing Google Ads (Paid Search) campaigns. • Proven experience running B2B paid media campaigns with a strong focus on lead generation and performance marketing. • Experience managing and optimizing campaigns across multiple international markets, regions, or global audiences. • Strong understanding of keyword research, search intent, match types, bidding strategies, and conversion optimization. • Proven success improving campaign performance while reducing CPL, CPA, and acquisition costs. • Experience managing Google Ads campaigns end-to-end, from campaign setup through optimization and reporting. • Experience with Meta Ads and/or LinkedIn Ads. • Strong analytical mindset with experience using Google Analytics, Looker Studio, Mixpanel, or similar reporting tools. • Comfortable managing and scaling paid advertising budgets across multiple channels. • Experience collaborating with Creative teams to develop high-converting advertising assets. • Familiarity with emerging advertising platforms such as Reddit Ads, X Ads (Twitter), or TikTok Ads. • Highly autonomous, organized, and comfortable working in a remote-first environment.

🏖️ Benefits

• Competitive salaries • Long-term career opportunities • Remote work