GLOBALTALENT
Recruitment • HR Tech • Artificial Intelligence
GLOBALTALENT is a leading human resources and employment management service provider in China, established in 2004. The company focuses on integrating the art of recruitment with technology, providing high-standard talent solutions. GLOBALTALENT helps Fortune 500 companies and rapidly growing businesses to identify, recruit, and hire top talent, thereby winning the talent acquisition game. With over 300 client partnerships and more than 3,000 successful projects, GLOBALTALENT is renowned as a reputable recruitment agency across Asia. Known for its professional expertise, GLOBALTALENT has developed an industry-leading knowledge management and talent tracking system that combines professional skills with AI technology to streamline the talent search process. The company's expertise spans various sectors including life sciences, pharmaceuticals, technology, finance, and consumer goods.
Performance Marketing Manager
Job not on LinkedIn
August 27
GLOBALTALENT
Recruitment • HR Tech • Artificial Intelligence
GLOBALTALENT is a leading human resources and employment management service provider in China, established in 2004. The company focuses on integrating the art of recruitment with technology, providing high-standard talent solutions. GLOBALTALENT helps Fortune 500 companies and rapidly growing businesses to identify, recruit, and hire top talent, thereby winning the talent acquisition game. With over 300 client partnerships and more than 3,000 successful projects, GLOBALTALENT is renowned as a reputable recruitment agency across Asia. Known for its professional expertise, GLOBALTALENT has developed an industry-leading knowledge management and talent tracking system that combines professional skills with AI technology to streamline the talent search process. The company's expertise spans various sectors including life sciences, pharmaceuticals, technology, finance, and consumer goods.
📋 Description
• Performance Marketer at The Global Talent Co. responsible for optimizing paid marketing campaigns, analyzing performance data, and ensuring smooth client delivery. • Plan, manage, and optimize performance marketing campaigns across Meta (Facebook/Instagram), Google Ads, and LinkedIn. • Test and experiment with new platforms such as X (Twitter), Reddit, and TikTok to expand acquisition reach. • Own the full lifecycle of paid campaigns: targeting, creative briefing, testing, optimization, and reporting. • Work closely with our creative and content teams to develop and iterate on high-performing ad assets. • Monitor KPIs like cost per lead (CPL), cost per acquisition (CPA), and return on ad spend (ROAS) to guide strategic decisions. • Develop insights from campaign data and translate them into actionable improvements. • Stay up to date with platform changes, ad formats, algorithm shifts, and best practices. • Continuously A/B test headlines, creative, landing pages, and calls-to-action to improve conversion. • Build and manage dashboards to communicate performance metrics with the leadership team.
🎯 Requirements
• 3–6 years of hands-on experience running paid campaigns across Meta, LinkedIn, and Google Ads. • Track record of optimizing campaigns across the funnel, improving conversion and lowering CPL. • Strong analytical mindset and experience working with tools like Google Analytics, Looker Studio, or Mixpanel. • Comfortable managing and scaling paid budgets across multiple platforms. • Experience collaborating with creatives to shape high-converting visual and copy assets. • Familiarity with new or niche ad channels like Reddit Ads, X Ads (Twitter), or TikTok Ads. • Self-motivated, organized, and excellent at working autonomously in a remote-first environment. • Bonus: Background in talent acquisition, recruitment marketing, or marketing to marketers.
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