GoFundMe.org
Charity • Non-profit • Social Impact
GoFundMe. org is a registered 501(c)(3) nonprofit organization that operates independently from GoFundMe, Inc and the GoFundMe fundraising platform. It focuses on rapidly raising and distributing funds to assist people and communities in times of crisis, such as natural disasters and social injustices. Since its inception in 2017, GoFundMe. org has raised and distributed over $160 million across more than 150 funds, providing over 15,000 grants to meet urgent needs and support critical social change. The organization collaborates with a wide range of community and corporate partners to drive philanthropic priorities and social impact goals, leveraging GoFundMe, Inc’s technology and resources. GoFundMe. org also accepts various forms of donations, including checks, crypto, donor-advised funds, and wire transfers, to maximize its impact.
Lead Product Marketing Manager – Contract
Job not on LinkedIn
Yesterday
GoFundMe.org
Charity • Non-profit • Social Impact
GoFundMe. org is a registered 501(c)(3) nonprofit organization that operates independently from GoFundMe, Inc and the GoFundMe fundraising platform. It focuses on rapidly raising and distributing funds to assist people and communities in times of crisis, such as natural disasters and social injustices. Since its inception in 2017, GoFundMe. org has raised and distributed over $160 million across more than 150 funds, providing over 15,000 grants to meet urgent needs and support critical social change. The organization collaborates with a wide range of community and corporate partners to drive philanthropic priorities and social impact goals, leveraging GoFundMe, Inc’s technology and resources. GoFundMe. org also accepts various forms of donations, including checks, crypto, donor-advised funds, and wire transfers, to maximize its impact.
📋 Description
• Lead go-to-market strategy and launch for key products in our P2P Fundraising solution portfolio. • Assist with alpha and beta programs, including sourcing customers and gathering structured feedback to influence roadmap and messaging. • Drive adoption-focused in-product messaging and influence lifecycle campaigns for self-serve users. • Collaborate with demand gen and other key teams to launch integrated campaigns that support both product-led and sales-led motions. • Act as a thought partner to PMs, product designers, and the research team —bringing customer, competitor, and market insights to shape priorities. • Develop clear opportunity cases for roadmap items using voice-of-customer, user behavior data, and sales insights. • Advocate for features and experiences that improve activation, retention, and monetization. • Join quarterly and annual planning to influence product direction at both strategic and execution levels. • Meet with product counterparts regularly to discuss roadmap, product development progress and upcoming releases. • Own positioning and messaging for key product areas, adapting to user segments and buyer personas. • Collaborate with marketing and comms early to ensure narratives are consistent, on-strategy, and ready for multi-channel deployment. • Ensure messaging is clear, compelling, and aligned across product surfaces, marketing assets, third party events and sales collateral. • Collaborate with legal and privacy teams to ensure positioning aligns with regulatory requirements, ethical AI principles, and evolving data usage standards, enabling responsible go-to-market execution. • Work closely with Sales, Customer Success, and Solutions Engineering to align product messaging with customer-facing efforts. • Equip GTM teams with the right content, narratives, and training to confidently speak to what’s live and what’s coming. • Serve as a go-to expert for product and product positioning questions—balancing responsiveness with focus and impact. • Stay embedded in working groups across product teams to remain aligned with changes and opportunities. • Run continuous feedback loops with internal stakeholders and customers to inform roadmap, messaging, and enablement needs. • Help optimize our PMM workflows to scale impact while staying agile.
🎯 Requirements
• 6 - 10 years of B2B Product Marketing experience, ideally in hybrid PLG + SaaS environments, with experience working with or for nonprofit organizations. • Proven success leading GTM launches for complex, cross-functional product initiatives. • Strong writing and positioning skills—you translate complexity into clarity and resonance. • Deep curiosity and analytical thinking—you seek out insights through data (quant and qual) to inform product and messaging decisions. • Empathy for both customers and internal stakeholders—you know how to balance strategic influence with executional excellence. • Comfortable navigating ambiguity and change in a fast-moving environment. • Familiarity with tools like ClickUp, Figma, Amplitude, Crayon, Slack is a plus. • Stellar presentation skills - both in creating decks as well as presenting internally and externally to customers.
🏖️ Benefits
• This individual will not receive benefits or equity
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