Marketing Automation Specialist II

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HighLevel

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2018

☁️ SaaS

🤝 B2B

💰 Series A on 2021-11

SaaS • Marketing • B2B

HighLevel is an all-in-one marketing and sales platform designed to help businesses grow and succeed. The platform consolidates various marketing tools into a single solution, providing features such as lead capture through landing pages, surveys, forms, and calendars, as well as tools for nurturing leads via automated messaging across multiple channels including phone, SMS, email, and social media. HighLevel offers customizable solutions like online appointment scheduling, multi-channel follow-up campaigns, and pipeline management. Additionally, businesses can build websites, funnels, and landing pages using the intuitive page builder. HighLevel supports integrating with existing systems via API, and offers a membership platform for community building and course management. The platform is targeted towards marketers and offers white-labeling options for businesses to brand the software as their own. With a community-driven development approach and award-winning support, HighLevel is focused on empowering businesses to streamline their operations and enhance their marketing efficiencies.

📋 Description

• Build and manage marketing automation workflows (email, SMS, WhatsApp, Trigger Links, Webhooks) to support campaigns and lead nurturing • Execute and schedule email, SMS, and WhatsApp campaigns, ensuring personalization and accuracy • Assist in setting up landing pages, forms, and integrations within marketing automation tools • Perform A/B testing on emails subject lines, content, and timing to drive higher engagement and conversion • Monitor campaign performance and track results against defined KPIs • Collaborate with the Marketing Content Coordinator and Content Manager to ensure campaign assets (copy, graphics, automations) are ready for launch • Stay updated on marketing automation best practices and new platform capabilities

🎯 Requirements

• Bachelor’s Degree in Business, Marketing, Communications, or related experience. • 2+ years of Marketing Operations, Digital Marketing, Agency Marketing or related experience. • 2+ years working with automation CRM software (HighLevel, ActiveCampaign, Keap, Hubspot) preferred. • At least 2 years working with email marketing software (MailChimp, ActiveCampaign, Constant Contact, etc.) preferred. • Prior or current SaaS experience is required to be successful in this role. • A high attention to detail and project management aptitude is required. • Strong collaboration, time-management and prioritization skills are critical to the success of this role. • The ability to build and maintain strong relationships internally with teams. • Demonstrated approach to problem solving and conflict management. • Must be a go-getter, not afraid to ask questions, and take accountability. • Must be a quick learner and willing to take on challenging tasks. • Excellent verbal and written communication skills. • Initiative to find the resources needed to be successful in this role. • Logical/sequential thinker with the ability to work collaboratively to solve problems. • Must be a quick learner and willing to take on challenging tasks. • Proven ability to work independently. • Strong technical and analytical skills used to drive decision making and report effectiveness. • Strong interpersonal skills to effectively work within the team.