Senior Product Manager – Marketing OS, LeadGen

🔥 16 minutes ago

🇮🇳 India – Remote

⏰ Full Time

🟠 Senior

🎁 Product Marketing

👻 Ghost score 14%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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HighLevel

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2018

💼 Consulting

📦 Logistics

☁️ SaaS

💰 Series A on 2021-11

Consulting • Logistics • SaaS

HighLevel is an all-in-one marketing and sales platform designed to help businesses grow and succeed. The platform consolidates various marketing tools into a single solution, providing features such as lead capture through landing pages, surveys, forms, and calendars, as well as tools for nurturing leads via automated messaging across multiple channels including phone, SMS, email, and social media. HighLevel offers customizable solutions like online appointment scheduling, multi-channel follow-up campaigns, and pipeline management. Additionally, businesses can build websites, funnels, and landing pages using the intuitive page builder. HighLevel supports integrating with existing systems via API, and offers a membership platform for community building and course management. The platform is targeted towards marketers and offers white-labeling options for businesses to brand the software as their own. With a community-driven development approach and award-winning support, HighLevel is focused on empowering businesses to streamline their operations and enhance their marketing efficiencies.

📋 Description

• Own product strategy, roadmap, and execution across Forms, Surveys, Quizzes, QR Codes, Chat Widget, External Tracking, and adjacent lead capture and attribution capabilities • Drive cohesive experiences across builders, templates, publishing, data models, integrations, analytics, and reporting • Ship capabilities that improve visitor engagement, completion rates, lead quality, qualification, routing, and follow-up • Partner with CRM, Workflows, Conversations, Analytics, and Payments teams to connect interactions with downstream business outcomes • Define visitor behavior, conversion, identity, attribution, and campaign tracking across third-party websites • Strengthen event taxonomies, instrumentation standards, and reporting • Deliver AI-powered creation, copy generation, logic recommendations, qualification, insights, and conversion optimization • Ensure responsive, accessible, and performant desktop, mobile, and tablet experiences • Partner with Engineering on builders, embeddable widgets, APIs, submission pipelines, tracking scripts, identity resolution, and event infrastructure • Align Product, Engineering, Design, Data, AI, Security, Marketing, Sales, Customer Success, and Partnerships around shared outcomes • Support product positioning, pricing, packaging, messaging, launches, enablement, onboarding, and customer education • Write PRDs and strategy documents, conduct discovery, analyze data, validate concepts, prioritize initiatives, and resolve ambiguity • Drive measurable improvements in adoption, activation, publishing, engagement, completion, conversion, attribution coverage, and retention

🎯 Requirements

• 7+ years of Product Management experience, ideally in B2B SaaS, MarTech, CRM, analytics, growth, or customer-engagement platforms • Experience owning a customer-facing product or product area end to end, from discovery through launch and iteration • Experience defining and executing a roadmap across multiple related product areas • Strong understanding of lead generation, customer acquisition, conversion optimization, qualification, and growth loops • Experience with forms, surveys, quizzes, chat widgets, analytics, attribution, tracking, or interactive content • Familiarity with behavioral tracking, including page views, clicks, scrolls, field interactions, submissions, abandonment, and conversion events • Understanding of event taxonomies, analytics instrumentation, data pipelines, experimentation, and marketing attribution • Exposure to embeddable products such as widgets, scripts, SDKs, forms, or externally hosted experiences • Familiarity with APIs, webhooks, CRM integrations, field mapping, workflow automation, and identity resolution • Experience partnering with Engineering on frontend, backend, data, and infrastructure systems • Strong product judgment, analytical ability, and UI/UX sensibility • Ability to influence cross-functional partners and drive alignment without direct authority • Excellent written and verbal communication, decision-making, and stakeholder management skills

🏖️ Benefits

• Global, remote-first organization • People-first culture • Opportunities to help scale a global B2B SaaS platform • Lean, experimentation-focused product environment