Founding Product Marketing Lead

Job not on LinkedIn

🔥 16 minutes ago

🇮🇳 India – Remote

⏰ Full Time

🟠 Senior

🎁 Product Marketing

👻 Ghost score 16%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Parallel Design Studio

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2014

🤖 Artificial Intelligence

☁️ SaaS

💼 Consulting

Artificial Intelligence • SaaS • Consulting

Parallel Design Studio is a design and product strategy studio that shapes AI products and digital experiences for startups and enterprises, operating since 2014. They provide fractional embedded design leadership, brand and web design, AI product innovation and focused engagements (e. g. , AI vision sprints and visual language systems), with specialties including Product Strategy, Website Design, Product Design, Brand Identity, and AI Product Innovation. Based in Austin and Bangalore, Parallel works on SaaS UX, fintech, healthtech, govtech and emerging AI sectors, partnering with clients like Meta, HealthifyMe, Pixxel and Payoneer.

📋 Description

• Build Parallel's positioning and website copy practice • Work directly with client founders and alongside designers and developers • Own client work from the first product conversation through launch and improvement • Explore each client's product, documentation, engineering context, and customer problem • Lead founder and customer interviews • Define positioning, differentiation, and messaging • Turn positioning decisions into website structure and final copy • Partner with designers on visual hierarchy, product storytelling, proof, navigation, and calls to action • Apply a conversion mindset to every page and identify visitor friction • Develop hypotheses to improve website results • Define website goals and measurement with the team • Use analytics, customer feedback, and sales insights to prioritize improvements • Extend the narrative into decks, launch materials, and sales collateral • Define how engagements are scoped, discovery is run, work is reviewed, and outcomes are measured • Build and eventually hire and develop the practice team

🎯 Requirements

• Technical fluency, excellent writing, and strong design judgment • Ability to understand how a product works and identify the details that matter to its audience • Ability to explore a product independently and earn technical founders' confidence • Work demonstrating the ability to turn a complex product into clear positioning and compelling website copy • Strong eye for design and ability to explain why a layout, interaction, or visual strengthens or weakens the story • Practical knowledge of conversion optimization and website analytics • Ability to connect visitor behavior to specific changes and distinguish useful evidence from promising-looking numbers • Judgment to challenge founders constructively and defend choices • Experience working closely with design and development to ship, learn, and improve • Initiative to build a function while personally delivering the work • Experience or technical depth gained through computer science studies, engineering work, building products, or product marketing (the posting does not state a required educational credential)

🏖️ Benefits

• Hands-on leadership role with the opportunity to shape a new practice • Direct work with technical founders • Opportunity to build the practice's offer, process, quality standards, and team • Opportunity to eventually hire and develop the team • Remote work