HighLevel
201 - 500 employees
Founded 2018
☁️ SaaS
🤝 B2B
💰 Series A on 2021-11
SaaS • Marketing • B2B
HighLevel is an all-in-one marketing and sales platform designed to help businesses grow and succeed. The platform consolidates various marketing tools into a single solution, providing features such as lead capture through landing pages, surveys, forms, and calendars, as well as tools for nurturing leads via automated messaging across multiple channels including phone, SMS, email, and social media. HighLevel offers customizable solutions like online appointment scheduling, multi-channel follow-up campaigns, and pipeline management. Additionally, businesses can build websites, funnels, and landing pages using the intuitive page builder. HighLevel supports integrating with existing systems via API, and offers a membership platform for community building and course management. The platform is targeted towards marketers and offers white-labeling options for businesses to brand the software as their own. With a community-driven development approach and award-winning support, HighLevel is focused on empowering businesses to streamline their operations and enhance their marketing efficiencies.
Senior Product Manager – Website Builder, Analytics & Tracking Events
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🔥 0 minutes ago
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HighLevel
201 - 500 employees
Founded 2018
☁️ SaaS
🤝 B2B
💰 Series A on 2021-11
SaaS • Marketing • B2B
HighLevel is an all-in-one marketing and sales platform designed to help businesses grow and succeed. The platform consolidates various marketing tools into a single solution, providing features such as lead capture through landing pages, surveys, forms, and calendars, as well as tools for nurturing leads via automated messaging across multiple channels including phone, SMS, email, and social media. HighLevel offers customizable solutions like online appointment scheduling, multi-channel follow-up campaigns, and pipeline management. Additionally, businesses can build websites, funnels, and landing pages using the intuitive page builder. HighLevel supports integrating with existing systems via API, and offers a membership platform for community building and course management. The platform is targeted towards marketers and offers white-labeling options for businesses to brand the software as their own. With a community-driven development approach and award-winning support, HighLevel is focused on empowering businesses to streamline their operations and enhance their marketing efficiencies.
📋 Description
• Establish a long-term strategy for HighLevel's Website Builder, Funnel Builder, and Tracking Events. • Align the roadmap with customer needs, business goals, and emerging market trends in web creation and analytics. • Lead discovery, research, requirements, prioritization, execution, and iteration across all builder and analytics capabilities. • Conduct user interviews, analyze behavioral data, identify user pain points, and convert insights into clear product requirements and user stories. • Define event taxonomy, enhance tracking systems, and evolve analytics dashboards to help users understand traffic, conversions, and on-page behavior. • Partner closely with engineering, design, data, GTM, and support teams to drive execution, uplift user activation, and deliver high-quality features on schedule. • Improve speed, templates, design flexibility, mobile responsiveness, AI-assisted features, media management, and plugin/widget capabilities for funnels and websites. • Present product plans, progress, and updates. Act as a subject matter expert for builder and analytics functionalities across internal teams and with customers. • Define and monitor product metrics such as adoption, activation, conversion events, performance, and engagement. Use data to size opportunities and validate outcomes. • Work on solutions that help agencies scale—bulk actions, reusable components, collaboration capabilities, white-label optimizations, and AI-powered enhancements.
🎯 Requirements
• 5–6 years of Product Management experience in SaaS, website builders, marketing tech, analytics platforms, or similar domains • Strong understanding of website creation tools, funnel builders, conversion optimization, and digital marketing workflows • Experience building LLM-based or AI-driven products and familiarity with evaluation frameworks, monitoring, or instrumentation • Experience with data pipelines, analytics, or telemetry • Strong UX and front-end sensibility • Familiarity with user behavior tracking (clicks, scrolls, heatmaps, form submissions, media events, etc.) • Strong UI/UX sensibilities and ability to work closely with designers • Experience collaborating with engineering teams on complex frontend + backend product builds • Exposure to or interest in AI-driven workflows, LLM-powered assistants, and generative UI systems • Proven ability to drive strategy, prioritize effectively, and deliver with ownership • Excellent communication, problem-solving, and stakeholder management skills
🏖️ Benefits
• Professional development opportunities • Exciting and dynamic work environment • Remote work options • Collective responsibility and teamwork
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