Staff Product Manager – Email Growth

🔥 2 minutes ago

🇮🇳 India – Remote

⏰ Full Time

🔴 Lead

✅ Product Manager

👻 Ghost score 15%

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HighLevel

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2018

💼 Consulting

📦 Logistics

☁️ SaaS

💰 Series A on 2021-11

Consulting • Logistics • SaaS

HighLevel is an all-in-one marketing and sales platform designed to help businesses grow and succeed. The platform consolidates various marketing tools into a single solution, providing features such as lead capture through landing pages, surveys, forms, and calendars, as well as tools for nurturing leads via automated messaging across multiple channels including phone, SMS, email, and social media. HighLevel offers customizable solutions like online appointment scheduling, multi-channel follow-up campaigns, and pipeline management. Additionally, businesses can build websites, funnels, and landing pages using the intuitive page builder. HighLevel supports integrating with existing systems via API, and offers a membership platform for community building and course management. The platform is targeted towards marketers and offers white-labeling options for businesses to brand the software as their own. With a community-driven development approach and award-winning support, HighLevel is focused on empowering businesses to streamline their operations and enhance their marketing efficiencies.

📋 Description

• Drive activation, feature adoption, product-led expansion, and retention across the entire Email Charter • Optimize onboarding journeys for agencies and sub-accounts configuring email templates, sending campaigns, and launching sequences • Implement PLG loops, feature discovery nudges, template-sharing ecosystems, and in-app monetization/upsell prompts • Establish a high-velocity A/B testing framework covering onboarding flows, feature paywalls, pricing tiers, and campaign setup wizards • Define and monitor activation funnels, usage decay metrics, and feature retention cohorts • Demonstrate the correlation between email usage and platform retention • Partner with Product Marketing, Growth Engineering, Customer Success, and Revenue Operations on growth campaigns and adoption initiatives • Map and analyze the end-to-end Email Marketing user journey • Establish an experimentation backlog and launch A/B tests • Define growth metrics and align stakeholders • Achieve measurable increases in new user email activation rates • Launch template-sharing and feature-discovery growth loops • Demonstrate positive impact on sub-account retention and platform lifetime value

🎯 Requirements

• 8+ years of Product Management experience with a dedicated focus on Growth, PLG, funnel optimization, or monetization in B2B SaaS platforms • Proven track record of designing and executing high-velocity A/B and multivariate testing programs that yield statistically significant growth • Deep mastery of product analytics tools (Mixpanel, Amplitude, Heap, etc.), cohort analysis, funnel tracking, and SQL/data visualization • Strong product intuition paired with a highly analytical, hypotheses-driven operational methodology • Ability to lead matrixed growth teams across engineering, marketing, design, and analytics • Prior experience driving growth or product-led adoption within marketing automation, CRM, or agency management platforms • Experience optimizing pricing tiers, feature gating, or usage-based monetization models