Staff Product Manager – Phone Numbers, A2P

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HighLevel

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2018

☁️ SaaS

🤝 B2B

💰 Series A on 2021-11

SaaS • Marketing • B2B

HighLevel is an all-in-one marketing and sales platform designed to help businesses grow and succeed. The platform consolidates various marketing tools into a single solution, providing features such as lead capture through landing pages, surveys, forms, and calendars, as well as tools for nurturing leads via automated messaging across multiple channels including phone, SMS, email, and social media. HighLevel offers customizable solutions like online appointment scheduling, multi-channel follow-up campaigns, and pipeline management. Additionally, businesses can build websites, funnels, and landing pages using the intuitive page builder. HighLevel supports integrating with existing systems via API, and offers a membership platform for community building and course management. The platform is targeted towards marketers and offers white-labeling options for businesses to brand the software as their own. With a community-driven development approach and award-winning support, HighLevel is focused on empowering businesses to streamline their operations and enhance their marketing efficiencies.

📋 Description

• Own the vision, strategy and execution for HighLevel’s A2P, Compliance and Phone Number platforms. • Define and drive the roadmap for messaging trust, registration, compliance and number management products. • Lead the evolution of A2P registration experiences, reducing customer onboarding friction while maximizing approval and activation rates. • Build scalable systems that support brand registration, campaign registration, vetting, compliance monitoring and carrier approvals. • Own the end-to-end lifecycle of phone numbers, including procurement, provisioning, assignment, porting, verification, compliance status and decommissioning. • Partner with telecom providers and carrier partners to expand global number availability and communication capabilities. • Drive improvements in registration success rates, campaign health and compliance outcomes. • Develop scalable frameworks for managing carrier policies, regulatory requirements and phone numbers best practices across regions. • Collaborate with Legal, Compliance, and Operations teams to ensure HighLevel remains ahead of evolving communication regulations and industry standards. • Define policies and product experiences that reduce spam, abuse, fraud, and messaging violations across the platform. • Create visibility into registration funnels, approval timelines, deliverability metrics, number utilization, and compliance performance. • Lead initiatives that improve customer self-service capabilities for registrations, phone numbers, and compliance management. • Drive automation across compliance workflows, exception handling, document verification, and approval processes. • Partner with Support and Customer Success teams to reduce customer friction and accelerate issue resolution. • Establish and monitor key platform KPIs including registration conversion, approval rates, compliance health, number utilization, deliverability, and operational efficiency. • Act as the subject matter expert and product leader for messaging compliance, A2P registration, and phone number management across HighLevel. • Own the customer verification and trust onboarding experience for communication products, including KYC, identity verification and business validation workflows. • Drive the evolution of verification systems that support compliant access to messaging, telephony and regulated communication capabilities. • Partner with Persona KYC platform to establish scalable frameworks for customer identity verification and fraud prevention. • Improve verification completion rates, approval times, and onboarding conversion while maintaining compliance and risk standards.

🎯 Requirements

• 12+ years of total experience, including ownership of communications, telecommunications, compliance or platform infrastructure products. • Deep understanding of A2P messaging ecosystems, including 10DLC, toll-free messaging, short codes, sender registration frameworks and carrier compliance requirements. • Proven experience building products that operate within regulated or policy-driven environments. • Strong understanding of phone number lifecycle management, including provisioning, porting, assignment, verification and inventory management. • Experience working directly with communication providers, telecom operators, aggregators, or messaging platforms. • Demonstrated success translating complex regulatory requirements into scalable product experiences. • Strong knowledge of messaging deliverability, sender reputation, trust frameworks, and anti-abuse mechanisms. • Experience building onboarding, verification, registration, or compliance workflows at scale. • Excellent analytical skills with the ability to leverage data to identify bottlenecks, improve approval rates, and drive operational efficiency. • Strong stakeholder management skills with experience influencing engineering, operations, legal, and executive teams. • Ability to balance customer experience, regulatory requirements, operational complexity, and business outcomes. • Exceptional communication skills with the ability to simplify complex compliance and telecommunications concepts for diverse audiences.

🏖️ Benefits

• Health insurance • 401(k) matching • Flexible work hours • Paid time off • Opportunities for professional development