Brand Director

🔥 13 hours ago

🌐 Cyprus, Georgia, +4 more countries – Remote

🇨🇾 Cyprus – Remote 🇬🇪 Georgia – Remote 🇵🇱 Poland – Remote 🇪🇸 Spain – Remote 🇷🇸 Serbia – Remote 🇱🇻 Latvia – Remote

⏰ Full Time

🔴 Lead

💃 Brand Manager

👻 Ghost score 17%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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GoMining

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2017

💼 Consulting

📣 Marketing

₿ Crypto

Consulting • Marketing • Crypto

GoMining is a digital mining platform that enables users to earn daily Bitcoin rewards through unique digital miners generated at the time of purchase. Users can manage their miners directly from their mobile phones, benefiting from verified data centers while having full control over their mining operations and rewards. The GoMining ecosystem also features a marketplace for trading miners and offers educational resources to help users maximize their earnings in the cryptocurrency space.

📋 Description

• Own and develop the brand platform: positioning, purpose, personality, promise, and brand architecture across GoMining products and sub-brands. • Build the brand strategy on research in partnership with Consumer Research, using brand health, brand lift and U&A data. • Define the role of trust and credibility in a category where scepticism is the default, and build the brand response to it. • Own brand expression and standards: visual and verbal identity, brand guidelines, and tone of voice across markets and languages. • Own the content strategy: what is published, why, for whom, and how it compounds. • Own community strategy and its integration with brand. • Set the creative brief standard and maintain quality across branded output. • Lead 360 campaigns and brand activations for major partnerships and collaborations, including sports and premium brand partnerships. • Manage creative and brand agencies, external partners, and brand budgets. • Define brand KPIs with Research and report them into the marketing OKR cycle. • Complete a brand audit, name gaps, agree the brand strategy work programme, commission the brand health baseline, and decide the content and community transition plan in the first 30 days. • Approve and roll out the brand platform, unify content and community under one strategy, and improve creative quality and performance within 3 months. • Establish baseline-based measurement of awareness, differentiation, consideration, and trust within 6 months.

🎯 Requirements

• 8+ years in brand, brand strategy or brand marketing, including 3+ years at director level with team ownership. • You have built or rebuilt a brand platform from research — not refreshed a logo, but changed what a brand means and proved it moved. • Strong consumer brand background: fintech, consumer tech or a fast-growing brand in a category with a trust problem. • Genuine creative judgement: you can direct designers, writers and film, and articulate why something is not good enough — while working through a production team. • Experience owning content and community as part of a brand, not as separate silos. • Comfortable with research and measurement, you argue with data rather than around it. • Experience managing agencies and meaningful brand budgets. • Fluent English; excellent verbal and written communication. • Nice to Have: Sponsorship or partnership activation experience. • Nice to Have: Multi-market brand work across US, EU, MENA, LATAM or APAC. • Nice to Have: Experience building a brand function inside a company that grew on performance marketing.

🏖️ Benefits

• Professional growth: support for courses, conferences, and English learning (up to 100% coverage). • Work-life fit: remote or hybrid format with flexible hours across international teams. • Paid leave: up to 20 vacation days + 8 company holidays + 5 personal days per year • Recognition programs: structured performance reviews and team awards. • Team culture: retreats in international locations (for example, company apartments in Cyprus).