Global Ad Operations Manager

November 10

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Goodway Group

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Marketing • Advertising • Media

Goodway Group is a digital marketing agency that focuses on integrating data, technology, and creativity to craft stories and build long-lasting relationships. They offer a comprehensive suite of services from martech consultancy and performance creative to deep consumer insights and media analytics. Goodway Group serves as a partner for modern marketers in both B2B and B2C sectors, providing tailored marketing solutions that emphasize outcome engineering, strategic planning, and data-driven insights. Additionally, they support retail media networks by integrating essential components to optimize both onsite and offsite media buying. Through their innovative approach and strong commitment to client satisfaction, Goodway Group transforms client visions into measurable growth and value.

201 - 500 employees

Founded 1933

📱 Media

📋 Description

• Manage end-to-end execution and monitor multi-channel media campaigns on various platforms (e.g., Google Ads, social media platforms, programmatic platforms), including campaign set-up, trafficking, and ongoing optimization. • Conduct thorough quality assurance checks to ensure accuracy and consistency of ad creative, tracking tags, landing pages, and campaign settings. Troubleshoot any issues or discrepancies promptly and effectively. • Ensure campaigns are launched on time, pixels are placed, and creative assets are implemented correctly. • Implement tracking mechanisms and generate performance reports to monitor and evaluate campaign effectiveness and continuously improve. • Collaborate with other Channel Media Managers to optimize media holistically across all channels and platforms, delivering a consistent and cohesive consumer experience and optimizing business outcomes.

🎯 Requirements

• Bachelor's degree in Marketing, Advertising, Business, or a related field. • Experience (3+ years) in digital advertising operations, campaign management, or ad operations roles within an agency or digital marketing environment. • Strong knowledge of ad platforms, such as Google Ads, Facebook Ads Manager, Display & Video 360, and programmatic platforms. • Proficiency in ad trafficking, ad tagging, campaign setup, and troubleshooting. • Familiarity with ad serving platforms, ad verification tools, and third-party ad servers. • Analytical mindset with the ability to interpret data, generate insights, and make data-driven decisions. • Detail-oriented with strong organizational and project management skills.

🏖️ Benefits

• We are only accepting candidates outside of the US • Priority for those who live in Brazil, Colombia, Mexico, and Peru.