Global Social Media Manager

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Goodway Group

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 1933

📱 Media

Marketing • Advertising • Media

Goodway Group is a digital marketing agency that focuses on integrating data, technology, and creativity to craft stories and build long-lasting relationships. They offer a comprehensive suite of services from martech consultancy and performance creative to deep consumer insights and media analytics. Goodway Group serves as a partner for modern marketers in both B2B and B2C sectors, providing tailored marketing solutions that emphasize outcome engineering, strategic planning, and data-driven insights. Additionally, they support retail media networks by integrating essential components to optimize both onsite and offsite media buying. Through their innovative approach and strong commitment to client satisfaction, Goodway Group transforms client visions into measurable growth and value.

📋 Description

• Execute and optimize paid social campaigns across platforms and formats • Own in-platform setup, including audiences, bidding, pacing, creative rotation, and measurement alignment • Monitor performance and adjust investment based on efficiency and effectiveness goals • Ensure activation adheres to enterprise standards, brand safety, and data quality requirements • Support adoption of new features, formats, and automation workflows • Lead complex and HVC paid social campaigns, acting as the paid social extension for client teams • Partner with Client Strategy to ensure social activation mirrors approved plans • Translate performance data and creative insights into optimization recommendations • Participate in client conversations as an execution authority • Surface risks, opportunities, and platform changes proactively • Lead client paid social conversations, serving as the primary subject matter expert and strategic authority on social platforms, activation, and performance • Support Social Channel Managers and Coordinators through task guidance and QA • Contribute to documentation, testing efforts, and evolving activation standards • Collaborate with Analytics to support learning and optimization • Responsible for mentoring and supporting assigned channel managers and coordinators in their channel growth • Champion knowledge sharing across the paid social team, proactively distributing platform updates, best practices, test learnings, and performance insights to drive collective expertise and consistency.

🎯 Requirements

• Bachelor’s degree in marketing, advertising, business administration, or a related field is preferred • 5+ years of experience in paid social or performance media activation • Hands-on experience across major social platforms • Strong analytical and problem-solving skills • Experience presenting performance insights and creative learnings to clients • Ability to mentor and support junior team members.

🏖️ Benefits

• We are only accepting candidates outside of the US • Priority for those who live in Brazil, Colombia, Mexico, and Peru.