Vice President, Media – Retail Media Networks

October 24

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Goodway Group

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Marketing • Advertising • Media

Goodway Group is a digital marketing agency that focuses on integrating data, technology, and creativity to craft stories and build long-lasting relationships. They offer a comprehensive suite of services from martech consultancy and performance creative to deep consumer insights and media analytics. Goodway Group serves as a partner for modern marketers in both B2B and B2C sectors, providing tailored marketing solutions that emphasize outcome engineering, strategic planning, and data-driven insights. Additionally, they support retail media networks by integrating essential components to optimize both onsite and offsite media buying. Through their innovative approach and strong commitment to client satisfaction, Goodway Group transforms client visions into measurable growth and value.

201 - 500 employees

Founded 1933

📱 Media

📋 Description

• Lead all aspects of RMN media execution across onsite, offsite, and in-store channels • Establish and enforce operational best practices for campaign activation, pacing, optimization, and QA across all retail networks • Monitor performance KPIs (ROAS, sales lift, incrementality, deliver-in-full rates, and sell-through) and ensure proactive course correction and learning application • Drive a test-and-learn mindset and embed data-informed decision-making in all RMN operations • Own platform excellence and innovation across all core RMN and ad tech tools (Criteo, CitrusAd, Kevel, LiveRamp, The Trade Desk, Adobe, Google, Meta, and emerging in-store solutions) • Partner across Retailer Product, Tech, and Analytics teams to evaluate and integrate new platforms, data solutions, and clean room technologies that advance retail media performance • Ensure consistent documentation, workflow optimization, and cross-platform learning across all RMN accounts • Serve as senior media advisor and performance leader for retail network executives, ensuring clear alignment between retailer business goals and media execution strategies • Represent Goodway in executive-level client discussions, joint business planning, QBRs, and media innovation reviews • Deliver proactive, insight-led recommendations to drive network maturity and growth • Ensure RMN clients view Goodway as a high-performing and forward-looking media partner • Collaborate closely with Client Experience, Analytics, Strategy, and Investment teams to ensure alignment across RMN programs • Partner with the Commerce Client Leads and other LOB media leaders to share best practices and frameworks that elevate execution consistency and performance • Support enterprise-level innovation by integrating RMN insights into full-funnel and commerce media strategies • Directly lead and develop the RMN Media team, including Media Directors, Activation leads, and supporting pods • Build a culture of accountability, curiosity, and continuous improvement anchored in operational rigor and craft mastery • Partner with PX to define talent pathways, skill development plans, and performance management frameworks for media talent • Establish succession planning and elevate next-generation media leaders within the RMN organization • Represent Goodway’s RMN media expertise at key retail media forums, panels, and client-facing events when invited • Partner with Marketing and Communications to highlight RMN success stories and innovation in-market • Contribute to POVs, case studies, or client showcases that reinforce Goodway’s leadership in retail and commerce media.

🎯 Requirements

• 12–15+ years in digital media leadership with deep expertise in retail and commerce media ecosystems • Proven record of leading large-scale retail media activation, integrating onsite, offsite, and in-store performance strategies • Hands-on fluency across RMN platforms (Criteo, CitrusAd, Kevel, TTD, LiveRamp, etc.) and KPIs (ROAS, incrementality, sales lift, sell-through) • Experienced operator who combines strong commercial acumen with excellence in executional detail • Strategic and collaborative leader who thrives in a high-growth, matrixed environment • Recognized or emerging thought leader in retail media; comfortable representing Goodway externally • Inclusive and empowering people leader who builds confidence, clarity, and career paths for media professionals.

🏖️ Benefits

• Health insurance • Retirement plans • Flexible work arrangements • Professional development • Paid time off