Portfolio Marketing Specialist

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GP Strategies Corporation

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 1966

📚 Education

👥 HR Tech

🤝 B2B

Education • HR Tech • B2B

GP Strategies Corporation is a global talent transformation and learning services company that helps organizations improve workforce performance through integrated consulting, managed learning services, content design and development, training delivery, and learning technology. The firm combines human expertise with AI-driven tools to deliver custom upskilling, leadership development, technical training, and enterprise technology adoption programs for large organizations across industries. GP Strategies provides consulting on organizational learning, AI readiness and implementation, and operates learning platforms and services to support long-term workforce capability and performance.

📋 Description

• Drive the go-to-market execution for your solution area, from positioning through launch to in-market performance. • Build and maintain the market narrative for your solution area, translating capabilities into clear, compelling stories that resonate with enterprise HR, Talent, and L&D buyers. • Shape and maintain the positioning, messaging hierarchy, and value propositions that differentiate your solution in a competitive and evolving market. • Support and execute the launch motion for your solution area, from positioning brief to campaign activation, for new capabilities, offerings, and go-to-market announcements. • Collaborate with RevOps on pipeline and campaign reporting for your solution area, and own tracking performance against goals and delivering on ROI targets. • Contribute to cross-portfolio campaign themes and connect your solution to adjacent solutions, supporting the Senior Director on portfolio-level direction. • Develop messaging frameworks, positioning documents, and campaign briefs for your solution area that Content Strategy and Brand build from. • Produce strong strategic baseline copy, including messaging guides, narrative frameworks, campaign themes, and sales narratives, in partnership with Content Strategy and Brand. • Partner with RevOps and Revenue Enablement on the sales enablement assets they build, including battlecards, solution briefs, pitch narratives, and talk tracks, setting the strategy and messaging while they own the build. • Surface customer proof points and referenceable client stories for your solution area, partnering with the Senior Director as well as Global Client Partners, Account Leads and Operations/Delivery Teams to feed a steady pipeline of advocacy assets. • Conduct ongoing buyer and market research for your solution area, including customer and prospect conversations and persona development, to continuously sharpen positioning. • Run competitive analysis for your solution area, developing positioning frameworks and battlecards that give the sales team a clear edge. • Monitor market trends and buyer behavior in your solution area to surface timely positioning opportunities. • Maintain and refine ICP and buyer persona frameworks for your solution area, grounded in research and commercial intelligence. • Partner with Digital/ABM on integrated campaign execution, briefing into the execution layer with clear messaging, audience definition, and channel direction across paid media, ABM, email, and content syndication. You set the strategy and brief the channels; hands-on channel and MarTech build sits with the execution layer. • Support ABM initiatives with solution-specific messaging and content for named account targeting. • Collaborate with the Global Events team on solution-specific event content and activation, ensuring GP's presence reflects your positioning and go-to-market narrative. • Manage your campaign workload end to end, managing project coordination in Asana and SharePoint and keeping work moving through the review and approval process. • Work closely with Sales, Operations/Delivery, RevOps, Digital/ABM, Content Strategy, and Global Events to drive integrated go-to-market execution for your solution area. • Communicate proactively across functions, managing up to the Senior Director and across peers with clarity and reliability.

🎯 Requirements

• 3-5 years of B2B marketing experience, with demonstrated ownership of a solution, service product, or segment end to end. • Demonstrated experience developing go-to-market motions, launches, positioning, and the strategic content that supports sales. • Proven ability to translate complex capabilities into clear, compelling narratives for enterprise buyers. • Fluency in connecting marketing activity to revenue and pipeline outcomes, comfortable with pipeline awareness, ROI thinking, and using commercial data to sharpen go-to-market strategy. • Strong understanding of competitive positioning, buyer research, and market intelligence. • Demonstrated fluency with AI tools as a strategic accelerator, critically evaluating output, applying brand voice, and using AI to increase quality and speed. • Advanced English proficiency (C1 or above) with a demonstrated ability to independently produce polished, strategic copy. All content, reporting, and communication is conducted in English. Writing samples will be requested from all finalists. • Fluency in how demand generation and campaign operations work, sufficient to brief, coordinate, and integrate go-to-market strategy with the execution layer. • Working proficiency with a marketing automation platform (HubSpot preferred), sufficient to brief, review, and interpret performance. • Hands-on experience with Asana or equivalent project management tools and SharePoint or equivalent content platforms. • Bachelor's degree in Marketing, Communications, or a related field, or equivalent professional experience.

🏖️ Benefits

• Remote work in Colombia