Product Marketing Manager

🕒 April 28

🇺🇸 United States – Remote

💵 $95k - $110k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎁 Product Marketing

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Grace Hill

WebsiteLinkedInAll Job Openings

51 - 200 employees

🏠 Real Estate

📚 Education

🏢 Enterprise

💰 Private Equity Round on 2014-08

Real Estate • Education • Enterprise

Grace Hill is a company that specializes in providing industry-specific policy, training, and assessment solutions designed to improve performance in the multifamily and commercial real estate sectors. Their offerings include comprehensive training content, mystery shopping services, survey tools, and reputation management solutions. Grace Hill is dedicated to helping multifamily property management companies and commercial real estate organizations enhance their performance through innovative solutions and expertise in real estate technology.

📋 Description

• Own product and platform positioning that supports full-funnel marketing efforts, from awareness through adoption. • Develop messaging frameworks, value propositions, and persona-based narratives. • Translate product capabilities into clear customer outcomes and differentiated value. • Ensure consistent messaging across campaigns, launches, website, and sales materials. • Evolve positioning based on product strategy, customer insights, and go-to-market priorities. • Partner with Product, Demand Generation, Sales, and Customer Success to bring messaging to market. • Support product launches with aligned positioning and supporting content. • Develop sales enablement materials that communicate product value and use cases. • Identify messaging gaps and create content to support pipeline progression and adoption. • Ensure cross-functional teams have consistent messaging and content resources. • Develop and execute product-related content supporting demand generation, sales enablement, and adoption. • Create core assets including solution briefs, one-pagers, presentations, web copy, and campaign messaging. • Write and produce content for product launches, announcements, and go-to-market initiatives. • Refresh and maintain product content to align with updated positioning and packaging. • Own content development end-to-end, from concept through delivery.

🎯 Requirements

• 3–5 years of experience in product marketing, content marketing, or related role, ideally in a B2B or SaaS environment. • Strong writing and storytelling skills across multiple content formats. • Experience developing positioning, messaging frameworks, and campaign narratives. • Ability to translate product capabilities into clear business value. • Experience creating sales enablement and product marketing content. • Strong cross-functional collaboration skills. • Excellent organization and ability to manage multiple priorities. • Experience with tools such as HubSpot, Asana, Google Workspace, or similar platforms is a plus. • Experience or familiarity with real estate, proptech, or learning & development tools is a bonus.

🏖️ Benefits

• health, dental and vision insurance • 401K • PTO • life insurance • disability insurance • more