Senior Product Marketing Manager

Job not on LinkedIn

🔥 9 minutes ago

🇺🇸 United States – Remote

💵 $130k - $145k / year

⏰ Full Time

🟠 Senior

🎁 Product Marketing

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

Apply Now

Find Similar Remote Jobs

Receive Emails For Remote Jobs

📊 Check your resume score for this job

Improve your chances of getting an interview by checking your resume score before you apply.

Upload Resume

Pacvue

WebsiteLinkedInAll Job Openings

501 - 1000 employees

🛍️ eCommerce

☁️ SaaS

eCommerce • SaaS • Advertising

Pacvue is a commerce acceleration platform that helps businesses optimize their online retail strategies across over 90 marketplaces. It offers a suite of advertising, sales, analytics, and intelligence solutions designed to elevate business performance. Pacvue's platform includes tools for digital shelf optimization, advertising automation, reporting, ecommerce sales management, and retail media management. With AI-powered recommendations, it enables companies to manage variables like pricing, promotion, and ad strategy effectively. Pacvue serves brands and agencies by providing insights for advertising, centralized data management, and campaign automation to drive market share and sales growth. Major brands like Duracell, Bissell, and Nestlé Purina leverage Pacvue's platform to boost their advertising performance on platforms such as Amazon and Walmart, achieving significant increases in sales and return on ad spend. The company empowers its clients with real-time insights, dynamic reporting, and strategic automation to streamline advertising campaigns and optimize bid strategies efficiently. It focuses on delivering comprehensive retail media incrementality and commerce management tools integrated into a single solution.

📋 Description

• Craft compelling and differentiated value propositions that highlight product benefits and resonate with customer needs. Develop comprehensive messaging frameworks that clearly articulate product features and advantages. • Develop and execute go-to-market strategies for new product launches and feature releases, encompassing messaging, communication channels, and rollout timelines • Conduct market and competitive analyses to identify key target segments and develop customer personas, informing product positioning decisions • Partner closely with product management, sales, marketing, and partnerships teams to ensure alignment on product positioning, messaging, and go-to-market strategies. • Develop and deliver enablement resources, including sales decks, battle cards, and one-pagers, helping sales teams communicate product value effectively

🎯 Requirements

• 8+ years of proven experience in product marketing or a related field, preferably within a B2B or technology environment • Demonstrated success in developing and executing impactful product marketing strategies that drive product adoption and revenue growth. • Strong understanding of market dynamics, customer insights, and competitive landscapes within a defined product area • Exceptional communication, presentation, and storytelling skills, with the ability to articulate complex concepts clearly and persuasively. • Proven ability to work effectively in a cross-functional environment, collaborating with product management, sales, marketing, and partnerships teams. • Strong analytical skills, with proficiency in market research, data analysis, and customer segmentation techniques. • Familiarity with marketing automation platforms and CRM systems.

🏖️ Benefits

• Flexible Paid Time Off • Paid Holidays and Floating Holidays • Medical, Dental, Vision, FSA, HSA with employer contribution, Life Insurance and Pet Insurance • 401k with Employer Match • Take up to 2 Days of Paid Time Off to Volunteer with a 501c Organization • Paid Parental Leave • Company-subsidized membership to Wellhub and Peloton • Fertility and family-building support through Carrot