Segment Marketing Manager

🔥 16 hours ago

🇺🇸 United States – Remote

💵 $76k - $106k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎡 Marketing

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Granicus

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 1999

🏛️ Government

☁️ SaaS

📋 Compliance

Government • SaaS • Compliance

Granicus is a company focused on transforming the way governments interact with their constituents through digital services and technology solutions. It provides the Government Experience Cloud to improve service delivery, community engagement, and operational efficiency across local, state, and federal governments. Granicus offers tools for agenda and meeting management, digital communication and engagement, public records management, and more, all designed to enhance customer experience and foster transparent and equitable interactions between governments and the people they serve.

📋 Description

• Activate Demand Strategy: Translate approved marketing and product strategies into integrated demand programs for emerging technology and AI products. • Drive Integrated Events & Executive Engagement Activation: Execute event marketing strategy and activation for paid events. • Orchestrate Cross‑Channel Execution: Own execution plans, timelines, and dependencies across social, email, digital marketing, and events. • Activate Content and Engagement by Buyer Stage: Ensure messaging accuracy and alignment to buyer stage. • Monitor Performance & Feed Insights Upstream: Track performance from inquiry through SQL and pipeline contribution. • Leverage Artificial Intelligence and Marketing Technology: Use AI and marketing technology platforms to scale campaigns, personalize engagement, and improve efficiency.

🎯 Requirements

• 5+ years of B2G or B2B marketing experience (SaaS preferred) • Experience activating demand and events for government audiences • Strong understanding of demand capture, ABM, and pipeline acceleration • Proficiency with CRM, marketing automation, ABM platforms, and analytics • Strong project management and cross‑functional coordination skills • Demonstrated ability to work independently when needed and collaborate with cross-functional teams.

🏖️ Benefits

• Flexible Time Off – Take the time you need to rest, recharge, and live your life. • Company-Wide Wellbeing Days – Paid days off to unplug and focus on your mental health. • Work From Home Reimbursement – Support a productive home office environment. • Multiple Health Plan Options – Including a 100% employer-paid plan. • Employer HSA Contributions – When enrolled in a High-Deductible Health Plan. • Fitness Reimbursement Program – Stay active, your way. • On-Demand Mental Health Support – Access to Headspace and other wellness tools. • Paid Parental Leave – For both birthing and non-birthing parents. • Traditional & Roth 401(k) – With a generous company match. • Life & AD&D Insurance – 100% employer-paid coverage for peace of mind. • Online Learning Platforms – Fuel your professional development. • Competitive Salary & Bonuses – Your contributions are valued and rewarded.