Senior Director – Digital Campaign Operations

🕒 May 8

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Gray Media

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 1897

📱 Media

👥 B2C

Media • B2C

Gray Media is a U. S. -based broadcast and digital media company that owns and operates a portfolio of television and digital brands. Its properties and divisions include local news and sports networks (Gray Sports Networks, Raycom Sports), digital publishing (Gray Digital Media, InvestigateTV, Live Assembly), production studios (PowerNation Studios), food/media brand (Tupelo Honey), and partnerships with Telemundo. The company offers advertising opportunities, investor relations and community-focused local storytelling across broadcast and online platforms.

📋 Description

• Lead and oversee Gray Digital Media’s campaign operations teams across Programmatic, Paid Search, Paid Social, Streaming TV, and Managed Platform operations • Develop scalable workflows, operational processes, and execution strategies to improve campaign performance, efficiency, and client results • Establish operational standards, quality assurance procedures, and best practices across campaign fulfillment teams • Partner with Sales, Operations, Product, and Leadership teams to align operational strategy with revenue growth initiatives • Oversee media buying strategy and execution across DSPs, search, and social platforms, and manage digital products • Monitor campaign pacing, optimization strategies, performance metrics, and operational KPIs to ensure campaign success • Build and maintain strong relationships with media vendors, platform partners, and technology providers • Evaluate and implement new operational tools, platform capabilities, and workflow improvements to enhance campaign execution and scalability • Lead, mentor, and develop high-performing campaign operations and media execution teams • Assist in training initiatives, operational documentation, and process improvements across departments • Foster a collaborative, solutions-oriented environment focused on operational excellence and client success • Provide leadership during high-volume campaign periods while maintaining execution quality and operational efficiency

🎯 Requirements

• 5+ years of experience in digital media, campaign operations, programmatic buying, paid media, or advertising operations • 3+ years of leadership experience managing digital media or campaign execution teams • Strong expertise across Programmatic, Streaming TV/CTV, Paid Search, Paid Social, Display, Video, Audio, Native, and Omnichannel advertising • Deep working knowledge of DSPs, media buying platforms, and digital advertising ecosystems • Proven ability to build operational workflows, improve processes, and manage vendor relationships • Strong analytical, organizational, communication, and leadership skills within a fast-paced environment • Experience with campaign tracking, analytics, attribution, pixel implementation, and performance reporting preferred • Ability to manage multiple priorities while driving operational excellence and team performance

🏖️ Benefits

• Comprehensive Medical(Rx), Dental, and Vision Coverage • Health Savings Account with Company contributions • Flexible Spending Account • Employer-paid life and disability benefits • Paid parental leave benefits • Adoption and Surrogacy Benefits • 401(k) Plan, including matching and profit-sharing contributions • Employee Assistance Program • Voluntary benefits, including Hospital Indemnity, Critical Illness, Accident Insurance, and supplemental life insurance coverage • Paid Time Off, including Relocation PTO